Efirbet is an informational and editorial platform where users may read and share opinions, access bookmaker reviews, analyse match statistics, participate in tipster competitions, and exchange information related to sports betting and betting-related services. Further details regarding the scope of our services can be found in our Terms and Conditions.
This Privacy Policy explains how Efirbet (“we”, “us”, “our”) collects, uses, stores and otherwise processes personal data when you access or use www.efirbet.com/ke/ (the “Website”). This Privacy Policy applies solely to data processing carried out by Efirbet and does not apply to third-party websites or platforms linked from our Website.
2. DATA CONTROLLER AND DATA SUBJECTS
When you use the Website, certain information relating to you may be processed. To the extent such information constitutes personal data, you are considered a data subject under applicable data protection laws.
Efirbet determines the purposes and means of processing personal data on the Website and therefore acts as the data controller within the meaning of the EU General Data Protection Regulation (“GDPR”). As data controller, we are legally obligated to process personal data lawfully, fairly and transparently, and to implement appropriate safeguards to protect such data.
3. CATEGORIES OF DATA AND PURPOSES OF PROCESSING
We process personal data only to the extent necessary to ensure the proper functioning of the Website, enhance user experience, improve our services, and comply with legal obligations.
3.1 Identification and Account Data
When you create an account, we may process the following personal data:
- System-generated user ID
- Username and display name
- Email address
- Password (encrypted)
In limited cases, and only where necessary (e.g. competition winnings), we may request additional verification details such as your first name, surname, phone number and a copy of a government-issued identification document.
This data is processed to: – Distinguish users from one another – Enable account access and communication – Notify you of service-related changes – Administer competitions and prize distribution
3.2 Electronic Identification Data
When you access or log in to the Website, we may automatically process:
- IP address
- Browser type and version
- Operating system – Login timestamps
This data is necessary to ensure technical functionality, improve platform security, provide location-appropriate content, and perform analytical assessments. If you log in via a social network, we process only authentication tokens and do not access your social media profile data.
Further information is available in our Cookie Policy.
3.3 Financial Data
Financial information (such as Skrill or PayPal account details) is processed only if you are entitled to receive a cash prize. Such data is used exclusively for prize payment purposes.
3.4 Images and Recordings
You may upload a profile image or avatar. This data is stored solely for profile personalisation and display purposes.
3.5 Activity Data, Preferences and Interests
We process information related to tips you submit, including timestamps, related events, comments, language and performance statistics. These data points are required to ensure transparency, fairness and accuracy within tipster competitions.
We may also process information you voluntarily provide in profile sections such as “About Me”, preferences, followed users and interests. Certain profile information may be visible to other registered users to promote transparency and community engagement.
Preference data may also be used for marketing and analytical purposes, as further described in our Cookie Policy.
4. COOKIES
We use cookies and similar technologies to enhance Website functionality, analyse traffic, personalise content and support marketing efforts. Detailed information about cookies and your choices is available in our Cookie Policy.
5. DATA SECURITY
We apply appropriate technical and organisational measures in line with industry standards to protect personal data against unauthorised access, disclosure, alteration, loss or destruction. Personal data is retained only for as long as necessary for the purposes described in this Policy.
6. YOUR RIGHTS
Under the GDPR, you have the following rights:
6.1 Right of Access
You may request confirmation as to whether we process your personal data and obtain a copy of such data.
6.2 Right to Rectification
You may request correction or completion of inaccurate or incomplete personal data.
6.3 Right to Erasure (“Right to be Forgotten”)
You may request deletion of your personal data in certain circumstances, including where the data is no longer necessary or processing is unlawful.
6.4 Right to Restriction of Processing
You may request restriction of processing where accuracy is contested, processing is unlawful, or data is required for legal claims.
6.5 Right to Object
You may object to processing based on legitimate interests, including profiling, unless overriding legal grounds exist.
6.6 Right Not to Be Subject to Automated Decision-Making
You may object to decisions based solely on automated processing that produce legal or significant effects.
6.7 Right to Data Portability
You may request your data in a structured, commonly used, machine-readable format and request its transfer to another controller where feasible.
6.8 Right to Withdraw Consent
You may withdraw consent for newsletters, emails or notifications at any time without affecting prior lawful processing.
6.9 How to Opt Out
- Use the unsubscribe link in emails
- Adjust preferences in your account
- Disable browser push notifications
6.10 Right to Lodge a Complaint
You may lodge a complaint with your local data protection authority. As we are established in Bulgaria, complaints may be addressed to the Bulgarian Commission for Personal Data Protection.
6.11 Exercising Your Rights
Requests may be submitted to support@efirbet.com.
7. DATA RETENTION
Upon account deletion, your profile will no longer be publicly visible. User-generated tips remain available as part of our intellectual content but are depersonalised and cannot be linked back to you.
8. DATA SHARING
We may share personal data with:
- Members of the Better Collective Group
- Service providers assisting with development, analytics, maintenance and marketing
- Law enforcement or public authorities where legally required
All recipients process data under appropriate safeguards and contractual obligations.
9. INTERNATIONAL DATA TRANSFERS
Where necessary, personal data may be transferred outside the European Economic Area. Such transfers are protected by adequacy decisions, standard contractual clauses or other lawful safeguards in accordance with GDPR.
10. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time. Material changes affecting your rights will be communicated appropriately. Minor editorial or structural updates may be made without notice.
11. RESPONSIBLE GAMBLING NOTICE
Efirbet supports responsible gambling. If you believe you may be at risk of gambling addiction, please refrain from using the Website and seek professional assistance.
