NordicBet was established on the 8th of February 2002 by a group of enthusiasts who under the NGC Nordic Ltd banner still assumes operational oversight responsibility for supplying services to Swedish residents. In 2012, due to the unique opportunity it represented, Betsson acquired the NordicBet brand, including NGC Nordic Ltd, as a wholly-owned subsidiary.
At the time of its founding, NordicBet differentiated itself from others in the market as the first online bookmaker to place a specific interest in Nordic sports explicitly aimed at catering to residents of Scandinavian countries. The brand gained fame for its high levels of security provided during financial transactions, incomparable standards of customer service, as well as its sponsorship ties to the Champions Hockey League and Swedish Hockey League.
With focus, dedication, and commitment to providing exceptional standards of service, the company successfully built on its unique approach to capturing a loyal membership following amongst local Swedish residents. Similarly, the BML Group acts on behalf of Betsson to oversee all other international operations for NordicBet.
In 2018, their combined efforts culminated in recognition for the team’s achievements and contribution to the industry when it clinched the nomination as a winner of the Customer Services Operator category at the esteemed EGR Operator of the Year awards ceremony.
In time the brand broadened its local and international appeal with the addition of a top-quality Poker and a Casino product. Both the BML Group and NGC Nordic operate from a registered address in the Betsson Experience Centre in Malta. Additionally, both companies hold individual licences from the Malta Gaming Association (MGA), with further branded licencing from the United Kingdom Gambling Commission (UKGC) and Alderney Gambling Commission (AGCC).
In this detailed review, we aim to explore the NordicBet experience and provide our views on both its good points as well as areas that need improvement.
Applying for opening an account with NordicBet remains a short, easy one-step process.
- Navigate to the NordicBet homepage find the bright orange “Create Account” button in the top right corner.
- Select it to open the application / registration document, in the blank data fields alternatively select or enter your email address, password, full names, residential address, mobile number, date of birth, gender, deposit limit, confirm promotional preference, age, and finally select the bright orange “Create Account” button at the very bottom.
NordicBet cleverly incorporated many of the cool light colours associated with the Scandinavian countries into its website graphics. Graphically the predominantly blue & white imagery interspersed with large, bold, colourful promotional banners employed on its homepage and continued throughout the different sections conveys a crisp, clean feeling of open spaciousness. In turn, this uncluttered feel allows for easy reading across all informational surfaces from the sportsbook to the casino or whichever section strikes the visitor’s fancy. As a result, navigation remains quick and determining the correct destination also proves quick, easy, and accurate; delivering similar experiences when finding specific sports, events, odds, or games.
The homepage contrasts impressively when compared to peer product offerings as the first point of contact it immediately creates an image of uncluttered simplicity. That provides an easy to read and understand view offering only the most pertinent information relevant to all the key entertainment sections. Lower down the page, a bold central display offers direct access to a dedicated NordicBet mobile app aimed at providing optimised mobile access to the NordicBet experience for both iOS and Android-based hardware platforms. A slew of quick-access links spread across the entire page bottom offers access to further assistive and informative pages.
The website continues with its easy to read, uncluttered approach in the main sportsbook page where the designers, for the most part, stuck to the universally familiar three-column layout, but once again conveying information with the same intuitive flair experienced on all other pages. Menus located to the top, sides, and bottom provide access to all sportsbook offerings. The main menu to the top with the left sidebar contains a categorised list of available sports that reveals detailed information on current and upcoming events across the entire central column. It further includes the editable bet slip conveniently displayed in the right sidebar.
Pages load quickly and scroll fluidly, and available language options include, English, Swedish, Suomi, Norwegian, and Danish. The same logical, well-considered approach flows across the design pattern of the entire site layout.
Since its inception, sports betting online has taken the world by storm, so much so that revenue figures have increased yearly. It is now worth multiple billions with predictions for 2024 set at over $150 billion. Resultantly this saw a deluge of operators entering the market all working hard to cope with the massive demand for online betting products. In turn, this created an extremely competitive market between brands that saw a huge investment into the development of products to deliver ever-improving sports betting experience.
NordicBet became the first-ever online bookmaker to specialise in Nordic sports types and succeeded admirably in creating a product catering specifically for the people of Nordic countries such as Finland, Norway, and Sweden. Despite having Nordic sports as a primary focal feature, the brand offers betting access to an impressive number of internationally popular sports. Also, it gives punters specialised betting products such as a Bet Builder, Bet History, Betslip Editor, Statistical Analysis, Predictions, and many others.
The NordicBet sportsbook not only features Nordic sports such as Alpine Skiing, Pesäpallo, Ice Hockey and Speedway it also includes vastly comprehensive coverage of sports like:
- American Football (NFL)
- Australian Rules
- Formula 1
- Gaelic Sports
- Horse Racing
- Greyhound Racing
- Politics & Business
- Rugby Union & League
- TV Events
- Water Polo
A large number of available betting markets options to cover all sports types offer punters all the betting opportunities they could need. Options include Single, Combination, and System bets populated with markets like HT/FT, Highest Scoring Quarter, Highest Scoring Quarter, First to Score, Total Goals, Over/Under and a massive host of others.
Due to the varied background of the market it serves, to suit each person’s preferences bettors have the option to view the site in any of the following odd formats American, Decimal, and Fractional all made available in the “Settings” link located directly under the bet slip. Highly competitive odds on football, basketball, Nordic sports, and several other fields are some of the other great benefits offered by NordicBet’s sportsbook.
Now comparing NordicBet
Sports Welcome bonus
NordicBet extends a warm hand to greet first-time depositors with a Sportsbook Welcome Bonus offer of €10 paid as a Free Bet after transacting their first qualifying deposit of €10 and credited upon placing their first bet of €10 on any featured sporting event/s. Upon receipt participants may use the €10 Free Bet to place Multiples or Singles bets on any sports events featured in the sports or Live sports sections within seven days of receipt and the bonus remains subject to a 3x rollover requirement, with 1.5 odds which they must redeem within 14 days.
If sports betting grew into one of the most sought-after forms of online sports entertainment, then In-Play or Live Sportsbetting activities comes a close second and offering a top-quality product to cope with the demand has become critically important. In this aspect, NordicBet succeeds admirably with a LiveBet product covering just about all their available sports types with punters supported by a broad spectrum of betting markets and options in answer to their needs.
At NordicBet available LiveBet sports include coverage of Tennis, Football, American Football, Cricket, and Baseball. That covers football events from the EPL, La Liga, Serie A, Bundesliga, and many other international, regional, and local events.
NordicBet provides a system-generated Cash out feature that at predetermined times during a match or event will appear next to the bet on the bet slip as an available option. It allows bettors to sell the wagers on their bet slips back to the company as a whole or partially to reduce the impact of a potentially catastrophic loss or assure a certain win. All respective credited monies will instantly appear in members accounts upon processing, allowing them to place further wagers immediately or request a withdrawal.
NordicBet offers an excellent live streaming service allowing punters to view and follow streamed video coverage of the action on most Live events. Alternatively, punters can still follow events not included in Live Streamed feed-in graphic renderings of the action with scores, action, and results updated in real-time.
NordicBet rightfully views slots as the flagship product of their casino. Correspondingly their provider list incorporates many of the brand names internationally recognised as leading developers to the industry. Mentionable vendors include NetEnt, Thunderkick, Microgaming, IGT, Leander, Yggdrasil, Quickspin, iSoftBet, PLAY’n GO, and Red Tiger Gaming.
It allows casino fans to enjoy some playing on popular titles such as Gonzo’s Quest, Glow, Starburst, Gorilla Go Wild, and Twin Spin. Adding to the excitement, fans of massive progressive jackpots have the chance to strike it rich on Hall of Gods, Mega Fortune Dreams, and Dark Knight Rises progressive jackpot slot, to name just a few.
Table gaming fans have the option to spend their gaming sessions playing any of the available multiple variants of Blackjack, Poker, and Roulette.
Casino Welcome Bonus – 100% up to €50
NordicBet has the well-being of its new members at heart and proves it by offering them a 100% first deposit matching Casino Welcome Bonus of up to €50 plus 25 Free Spins. That allows newbies to considerably extend their initial exploratory sessions into the gaming library’s contents. To claim the bonus, they need to select their account name, navigate to “My Bonuses”, then select “Available Bonuses”, click on “€50 Casino Welcome Bonus”, then select “Claim Bonus”, enter the preferred bonus value they wish to claim and after that submit it. Only deposits of €10 or more qualify for receiving the bonus, also they will need to redeem the bonus funds by meeting a 35x wagering rollover requirement within 14 days.
Live Casino Games
At NordicBet enthusiasts of Live casino, table gaming become privy to an impressive collection of top-tier titles from the likes of industry pioneers Evolution Gaming and NetEnt. The range incorporates numerous variants of Live Roulette, Live Blackjack, Live Poker, Live Baccarat, and Other Live Games.
Evolution Gaming, acknowledged on multiple occasions at industry award ceremonies, is a true pioneer and undisputed world leader in Live Dealer games development. They feature a Live Dealer gaming product that offers live video streams from multiple camera angles covering the action on all tables. Friendly, professionally trained Live Dealers host games from specialised broadcast studios presenting games in a relevant variety of natively spoken languages via video feeds.
Over the past 15 years, NordicBet established its poker room as one of the leading poker venues in Northern Europe. It forms part of the Microgaming Poker Network (MPN), which remains the world’s largest poker network, via trade agreement links between parent company Betsson and Microgaming. This offer grinders access to a huge number of extremely busy poker rooms that offer unlimited seating at a massive range of poker variants.
NordicBet Poker players receive a 30% fixed VIP, calculated by contributed values and paid in points which players can freely convert into cash bonuses. NordicBet offers its poker client in two accessible formats, an instant play version or as an installed download program for PC or Mac. NordicBet offers no installable poker client as an app on mobile instead for mobile access poker players must make-do with an instant play browser-based version only.
Virtual Sports section
While real-life online sports betting established itself as a worldwide favourite with betting on Live events, further boosting its already phenomenal popularity rating, both formats suffer from a couple of key areas. Firstly, players have to wait for a limited number of events occur each day. Secondly, despite the thousands of events occurring each day, they may not occur 24/7/365. Besides, real-life events require copious amounts of time to run their course.
In contrast, Virtual Sports come in two flavours. Those being scheduled and on-demand. It offers players suffering from a limited amount of betting time an opportunity to start a Virtual event without any delay instantly. Also, even if a player chooses to wait for a scheduled event, virtual sports events follow an immensely abbreviated timeline requiring mere just minutes any an event to come to its conclusion.
NordicBet offers a Virtual Sports stable that includes coverage of sports such as Basketball, Football, Tennis, Dog Racing, and Horse Racing. Graphics displays of the action in all events remain exceptionally good across all sports types, with pitches and athletes realistically resembling their real-life counterparts.
As a result, NordicBet Virtual Sports offer punters year-round access to a never-ending sequence of events where they can freely bet on scheduled league events or create their fantasy matches.
Deposits and Withdrawals
Despite NordicBet operating in a relatively limited number of geographical locations, members have access to a wide variety of internationally trusted, famous banking institutions and deposit methods. One of the features NordicBet became best known for is the exceptionally high-security levels afforded its clientele while transacting deposits. The range incorporates eWallets, Credit Cards, electronic transfers, indirect payment services, and more. Accepted currencies include NOK, USD, EUR, DKK, and SEK. We take a closer look at what they offer, and the processing time each requires in our table below.
|Payment Method||Deposit Minimum||Deposit Maximum||Time for Deposit||Minimum Withdrawal||Withdrawal Maximum||Time for Withdrawal|
|Visa||€10||-||Instant||€25||€100 000||24 hours|
|Bank Wire Transfer||€10||-||2-5 days||€30||€10 000||3-5 days|
|Skrill||€10||-||Instant||€20||€10 000||24 hours|
|Neteller||€10||-||Instant||€20||€45 0000||24 hours|
|Citadel||€10||-||up to 3 days|
|Available only for Germany|
|Available only for Sweden and Finland|
|Trustly||€10||-||Instant||€20||€15 000||24 hours|
NordicBet Mobile app
NordicBet offers a pair of excellent apps aimed at providing complete cross-platform compatibility to both Android and iOS-based mobile devices allowing mobile owners to receive a full user-sportsbook experience while away from their desktops.
The app features an interface with navigational and betting controls fully optimised to make maximum use of mobile touch screen functionality which offers a similarly customised interface focused at compensating for the limited screen sizes on mobile devices.
Both apps perform flawlessly and offer players access to all the games and sports available via the full website. Each sporting type also receives the full complement of betting markets and betting products offered on desktop. Visibility and navigation remain easy, intuitive, fast, with smooth scrolling pages.
Entrepreneurs wanting to establish a career with NordicBet by becoming an affiliate will, upon successful registration and account approval, receive access to a professional marketing package, a knowledgeable team of professionals to assist and resolve queries. Most importantly, they will also receive top commissions, have access to real-time updated, reliable reports and data. You can learn more about NordicBet affiliate program from their official page. There you will find full information about commissions.
Frequently Asked Questions
After submitting my account application, how do I activate my account, and how long must I wait before I can start playing?
You do not have to wait at all. Once you have completed the registration procedure, your account will immediately become active without requiring any further input from you.
Can I use my Mac computer to play at NordicBet?
Yes, you can use any late-model Windows PC or Mac to enjoy your gaming sessions at NordicBet.
How long will I have to wait for a response on an email if I should I ever encounter a problem?
NordicBet built a reputation for excellent customer service and won the category award for Best Customer Services Operator at the esteemed EGR Operator of the Year awards ceremony in 2018. They have a team of professionally trained customer support agents at the ready 24/7 that you can contact via the integrated Live Chat feature to resolve whatever queries you may have.
To fund my account, can I use a banking option other than the one I used to register?
Yes, you may use any of the methods available at NordicBet. However, take note all withdrawals will only return funds directly to the account used for transacting the original deposit.
What documents or items will NordicBet require from me to verify my account?
The process of verifying your account will require that you provide a scanned copy of your identity card or passport. In addition to this, they will require a recent utility bill that shows your registered address. If you deposited using a credit card, you would need to send a copy of the front that show only the first four and last six numbers.
I live in the UK, am I able to open an account to play at the NordicBet casino?
No, due to UKGC imposed licencing restrictions NordicBet at this moment does not approve memberships for UK residents. However, they may do so in future should the company obtain an operator’s licence from the UKGC.
I can remember my username but have somehow mislaid my password; how do I regain access to my NordicBet account?
Recovering your NordicBet password is secure, navigate to the homepage, as standard select the Login button, click on the “Lost password?” link, enter your registered email address and click on the “Reset Password” button. In response, NordicBet will send you an email containing all the necessary guidelines and a link allowing you to recover your password.
NordicBet retains a full team of customer support agents 24/7/365 without any breaks. That provides members with near-instant around the clock access to professionally trained, friendly agents which they can contact via email, telephone from 08:00 till 20:00 and the integrated Live Chat system. Support agents will address member queries in any of the languages available on the website.
Betsson Experience Centre
Ta’ Xbiex Seafront
- Helpdesk Telephone No: +356 2260 3046
- Customer Support Email address: firstname.lastname@example.org
- Live Chat: Yes 24/7/365
Final Rating and Conclusion
In conclusion, we feel NordicBet offers one of the best and most interesting alternative packages to the leading online bookmaking brands. Members receive high odds on a large variety of sports and most importantly sports popular amongst its mainly Nordic member base. The bookmaker offers many products usually rarely found outside the major brands such as its excellent Bet Builder and exciting three viewing modes for Live Streamed sports. As a result of our analyses, we rate NordicBet as worthy of a solid 4.3/5.