In the mid-1990s, Parimatch was just a small bookmaker based in Kyiv, Ukraine. Today, they stand as a well-recognised global brand with players located on several different continents. Fundamental to their rise has been their excellent online sports betting and casino offering, something you can read more about in our Parimatch review. Here though, our focus is not on the website itself but on the Parimatch affiliate program.
The purpose of the affiliate program is to attract partners who, in turn, help promote the Parimatch brand. In return for doing so, partners take a share of the revenue that referred players generate. It can be an attractive proposition for both parties, given its low-risk nature.
How to Sign Up for Parimatch Affiliate Program
If you are interested in becoming a Parimatch affiliate, in starting the process click the ‘registration’ button on the official website to load the application form.
- Enter your details, including your email and phone number, and create a username and password.
- You will also need to select in what regions and by what means you intend to promote Parimatch.
- Once entered, click to confirm that you have read and accepted the terms and conditions and then hit ‘Sign Up’.
- Your application will be reviewed, and in most cases, you will be accepted into the scheme.
Summary of the Parimatch Affiliate Program
There is also a separate program for referrals specifically targeting UK customers, with details provided at affiliates.parimatch.co.uk. Part of the reason for having a separate scheme is that the Parimatch UK brand is operated by BV (BetVictor) Gaming Limited.
|Languages Available||English and Russian|
|Restricted Countries||All countries except UA, KZ, AZ, TJ, KG, IN, BR, NG, TZ, AU, CA, MY, UZ|
|Commission Type||Revenue Share, Hybrid, CPA|
|Payment Methods||WebMoney, Skrill, Bank Transfer, Bank card|
|Withdrawal Limit||None Specified|
|Currencies||USD, EUR, UAH|
|Affiliate Software||None Required|
|Revenue Share||Starting at 25%|
|Cookie Duration||None Specified|
Rather than working with a rigid, tiered structure, as is often the case with affiliate schemes, Parimatch operates using a more tailored approach. They do state that the basic revenue share begins at 25% (30% for the UK scheme), but higher revenue shares are discussed on a case-by-case basis for those that regularly attract a good amount of new customers.
It is also possible to discuss hybrid or CPA deals rather than just revenue share. With the latter, Parimatch will pay a fixed price for every referred player. This fee can be up to $100 per new player providing a certain monthly volume requirement is met.
A hybrid model, as you can probably guess, combines both CPA and revenue share.
Any new partner should expect to earn at least a 25% commission share. There is no fixed structure in place dictating higher rates than this, though, as these are negotiated on an individual basis.
For Parimatch affiliate commission share/hybrid commission, this is the formula used to determine earnings:
Income = (Player’s bet – Gain from this bet – Bonus) * commission %
When sub-affiliation is offered within an affiliate scheme, partners can get rewarded for their help in recruiting new partners to the scheme. The earnings of any referred affiliates will be tracked, and whoever referred them will receive a small amount of commission. This incentivises partners to attract new affiliates, not just new playing customers.
Parimatch does not talk about sub-affiliate in their terms and conditions, but it may be something affiliates can negotiate with their account manager.
Affiliate Tools and Resources
In order to help promote the Parimatch brand, affiliates are given free access to a range of useful and high-quality marketing materials. This includes a wide selection of banners and other advertising images covering various sports and promotions. As well as having these clickable images, affiliates can seek the advice of their account manager. Affiliate managers are happy to take a look at website pages and give any feedback as to how conversion rates can be improved.
Finally, when logging into an affiliate account, this will reveal useful tracking information, such as which links are the most commonly clicked among site visitors.
Payment and Payouts
Parimatch pay on a monthly basis, with payments paid on the 20th day for commission accumulated during the previous month. Money is only payable provided earnings are greater than the $100 minimum. Sums less than this will be carried forward to the next month. Any negative balance (when referred customers have made a gain rather than a loss overall for the month) is also carried forward, but this is not money that affiliates ‘owe’.
The affiliate scheme will pay out in either US Dollars, Euro or Ukrainian Hryvnia via WebMoney, Skrill, Bank Transfer or Bank Card. Conversion rates on the day of payment made will be used.
Terms and Conditions
People that bet at Parimatch can access a great selection of withdrawal methods. With the affiliate scheme, though, you are limited to those mentioned above. This is one of several ways that the affiliate terms are different from the regular customer terms.
- Parimatch reserves the right to set a minimum number of active gamblers when calculating Parimatch affiliate commission.
- Parimatch reserves the right to set a minimum level of activity on an affiliate’s account.
- Partners may not mislead users, use false information or manipulate cookies.
- Partners may not sign up using their own link or get any friends/family members to do so.
Types of Games and Available Markets
Parimatch’s excellent casino is one of the areas of the website affiliate partners can help promote. Given its huge library of games, many produced by the top developers in the industry, it is a place that offers much appeal to potential new players. The Parimatch affiliate program can also track the activity on its sportsbook and dedicated esports betting pages, both of which feature a large number of fixtures and markets.
Affiliates themselves can be based almost anywhere when promoting these products; the only exceptions are the US, UK, France and Curacao.
Does Parimatch offer any bonuses or incentives for affiliates?
No additional perks are given to new affiliates.
What is the cost of joining the affiliate program?
There is no fee involved.
What are the requirements to join PariMatch Affiliate Program?
You have to be over 18 and have your own website (or another way of promoting Parimatch).
Is there a minimum traffic requirement to become a Parimatch affiliate?
There is no minimum traffic requirement to join the scheme.
How can I track my performance as a Parimatch affiliate?
Check your performance by logging into your account via the Parimatch affiliate website.
Can I use paid advertising to promote Parimatch?
It is possible, but it is much more common for affiliates to use their own website(s).