Who Owns Betfred

Viewed times
who owns betfred

Considered one of the fastest-growing sportsbooks in South Africa and the World at large, Betfred S.A.‘s origins date back to 1967. The bookie is the brainchild of Fred Done, a British billionaire businessman, who dropped out of school at the age of 15 without any qualifications. However, he and his brother Peter Done had some background in the gambling world since they were running their father’s illegal bookmaking business.  

The two brothers founded Betfred as Done Bookmakers in 1967 using the winnings they had earned after England’s World Cup victory in 1965. They later went ahead to build an empire which currently comprises over 1650 betting shops in the UK and a gambling network that spans across the globe, including South Africa, where they entered after acquiring Betting World Pty Ltd. 

Betfred Head Office in South Africa

Now that you know who owns Betfred, the bookie has gained worldwide prominence over the years, expanding its reach to the furthest corners of the world. Betfred debuted in South Africa on June 1st, 2021 after the acquisition of Betting World Pty Ltd for R120 million.

Since then, Betfred has become one of the most visited sites in the nation. Betfred head office South Africa is situated at 345 Rivonia Rd, Edenburg, Sandton, 2191 in Johannesburg

Betfred also has offices in other regions like Free State, Eastern Cape, Mpumalanga, Limpopo, KwaZulu, and Northern Cape. 

Key Individuals and Investors

The betting company works with several individuals and investors to guarantee its continuity and rapid expansion in South Africa and other parts of the globe. Some of the key individuals at Betfred include Joanne Whittaker, who is Betfred CEO in South Africa; Fred Done, the co-founder, co-owner, and chairman at Betfred; and lastly, Peter Done, who is Betfred co-founder and co-owner.

Being a privately held company, Betfred does not have any institutional investors. However, there are multiple companies linked to the brand, for instance, Peninsula Business Services.  

Betfred South Africa License Number and Security

For Betfred to operate in South Africa, it had to obtain a valid gambling licence. That said, Betfred holds a gambling permit from the Mpumalanga Economic Regulator, so its products are regulated to ensure fairness. Also, the betting site is secured with SSL data encryption technology and HTTPS protocols. Moreover, Betfred uses a firewall system to guarantee customer privacy.  

Does It Matter Who Owns Betfred?

Knowing the owner of Betfred is crucial since it cements the reputation of the online casino and sports betting site. This also explains why Peter and Fred Done have their story plastered all over the internet, including on the main website of their favourite, the beloved Manchester United.

This has helped them create a cult following of horse racing and sports bettors, as well as accumulate millions of casino gamers. Also, the fact that people know Fred and Peter Done’s sports investment partners and their impact on the tote racing development board has helped boost the legitimacy of the site. 

Betfred’s Notable Sponsorships

Betfred has risen to the pinnacle of sports betting, not just because of its collection of virtual sports events and amazing horse racing Betfred matches. This is due to their notable sponsorships.

First, Betfred is the official betting partner of Manchester United Club. Betfred announced its partnership with the club in 2006. The brand sponsors the Scottish League Cup, also known as the Betfred Cup, Super League, and British Masters. 

Moreover, Betfred enjoys a close relationship with the world-renowned Royal Ascot meeting. This is why you will more often than not see the online platform being advertised at some of the top darts, rugby, and horse racing events. The strategy helped the betting site grow from a single Betfred shop to multiple betting sites. 

Betfred Owner Net Worth

The owner of Betfred, Fred Done, came from a betting shop millionaire to a billionaire within a short period. Fred Done is currently said to have an estimated net worth of £1.87 billion. This makes him one of the richest people in the UK and the world.

In 2022, Fred and Peter Done and family paid a total tax of £136.8 million, placing them on the list of the biggest taxpayers in Britain. Most of their riches come from the digital platform Betfred, which offers online betting of live and fixed odds numbers and online poker, among other casino and sports betting services.  

Can I trust Betfred?

Yes, Betfred is a trustworthy betting site that has been operational since 1967, meaning it has over 56 years in the gambling industry. The site also holds a valid licence from the Mpumalanga Economic Regulator.

Moreover, Betfred has positive reviews from clients who are satisfied with its services, which include a large collection of sports. Finally, Betfred won bettors’ hearts by providing them with a stunning welcome bonus and existing customer offers. 

In addition, the fact that you can find Betfred shops near you across the country speaks a lot. This brand is devoted to providing first-class betting experience to its clients.

The Future of Betfred

The online betting site has a bright future both in sports betting and online casino gambling. First, the online business by Fred and Peter Done is making major expansions across the world. Its entrance into South Africa was just the beginning of its expansion plan.

For instance, in February 2023, the betting site debuted in Virginia, its ninth US state. The platform is also extending its deals and partnerships with major companies such as Playtech, whose deal was extended on 17th March 2023. These and many more aspects show that the online betting site is dedicated to ensuring its continuity in the future.  

Final Thoughts

Betfred is one of the most interactive online gambling sites in South Africa, owned by billionaires Fred and Peter Dones. The two siblings started the business in 1967 with winnings from a football bet they had placed earlier. After profound dedication, Betfred became one of the most renowned betting companies in the UK.

In 2021, Betfred made its entry into the South African betting scene, where it holds a valid licence from the Mpumalanga Economic Regulator. It is also a trusted site with many positive reviews from current and former customers. This makes Betfred one of the best online platforms where South Africans can bet on sports, Betfred TV and Video awards, and play quality casino games. 


How much is the owner of Betfred worth?

Fred Done, the owner, co-founder, and chairman of Betfred, has an estimated net worth of £1.87 billion, making him one of the richest people in the UK. This is according to the Sunday Times Rich List. 

When was Betfred founded?

Betfred began operating in 1967. The betting site has over 56 years of experience in the industry, and this explains why they have become popular across the globe. 

Which country owns Betfred?

Betfred originally started in the UK with a single betting shop. The shop was set up in 1967 by Fred and Peter Done using the winnings they had accumulated from a football match the previous year. 

What is the revenue of Betfred?

The sports betting and casino gaming online business generated a revenue of £723.2m. This is for the years that ended on 25th September 2022. The revenue marked a 37.5% year-on-year increase as the betting site continues to recover from the impacts of 2019. 

When did Betfred Start?

Betfred began in 1967 in Ordsall. It later expanded to different regions across the globe, including South Africa, where it has offices in several locations such as Mpumalanga. 

How Do I Contact Betfred?

You can contact Betfred customer support for assistance using various communication methods such as the email: support@betfred.co.za and telephone number 087 095 8862. The site also has a live chat, which you can use. 

Does Betfred Sponsor Any Sports Teams?

Yes, Betfred sponsors many sports teams, including Manchester United, whose partnership started in 2006. They are also the official partners of the England Rugby League Team.  

Who is the founder of Betfred?

The founder of Betfred is Fred Done. Fred Done is also the co-owner and chairman of the online sports betting site, which he founded in 1967 with money he and his brother won from a bet they placed in 1966.

Javia Alex
Javia Alex is an expert-level Copywriter/Editor with a wealth of experience in the iGaming scene. A self-described player advocate, Javia’s player-first mindset, “tell it like it is”, has earned her an oft-cited voice across gambling circles. She frequently works late nights and long hours, fact-checking reviews and pages for accuracy.