Michael Oluwafemi
Hello! My name is Michael Oluwafemi, and I am an iGaming author with more than 10 years of experience in content creation and strategy.
My work covers mainly iGaming and sports betting in particular, but I also have experience in other niches, such as crypto and finance. Over the years, I have worked on projects targeting audiences across Africa, Europe, the UK and Latin America.
My Experience in iGaming
A large part of my professional work is focused on iGaming and sports betting content.
I have created sportsbook and casino reviews, betting guides, strategy content, and articles on gambling regulation and various betting markets.
My experience also includes content related to the Premier League, La Liga, Champions League and Serie A. My work includes competition guides, betting markets, bookmaker comparisons and individual match analysis.
Beyond football, I have also created betting content on Formula 1 and UFC, including analysis of betting patterns, underdogs, and various market opportunities.
My iGaming work also extends beyond sports. I have covered online casinos, gambling payments, crypto gambling, responsible gaming, licensing and compliance topics for multiple markets.
How I Approach Sports Betting Content
For me, good sports betting content needs more than a list of odds or predictions.
I look at the sport itself first – the competition, teams or athletes involved, recent performance, context around the event and the markets available to bettors.
From there, I focus on explaining how those factors connect with betting products and the questions users are actually trying to answer.
This is particularly important with football, where different competitions can attract very different betting behaviour. A Premier League match, a Champions League fixture and a Serie A game may require different contexts even when the betting markets appear similar.
Education and Qualifications
I graduated from Nile University of Nigeria in 2014 with a Bachelor’s degree in Computer Science.
I have also completed additional professional training, including a Project Manager Accredited Certification from the International Organization for Project Management and the AI Fluency Framework & Foundations programme from Anthropic.
