Martin Georgiev
Hello! My name is Martin Georgiev, and I am an author at Efirbet. I have been part of the Websa team since 2021 and have more than five years of professional experience creating, reviewing and editing iGaming content.
Over the years, I have worked on content covering almost every major area of the gambling industry – bookmaker reviews and testing, sports betting, bonuses, mobile apps and casino games. A large part of my work also involves practically testing operators and editing already written content - whether it is up-to-date, factually correct and if it meets all our requirements.
My Practical Experience in iGaming
Over the years, I have worked with more than 400 bookmakers and online casinos across international markets, including African countries. For me, understanding an operator goes far beyond reading the information on its homepage or in its general terms and conditions.
Whenever possible, I go through the platform as a real user – from registration and verification to deposits, bonuses, betting features and withdrawals.
When working with the Kenyan market, I also pay particular attention to local differences. Payment options such as M-Pesa, local licensing, betting taxes, and the availability of individual features can significantly affect the experience of Kenyan users.
This is why information that works for another international version cannot simply be transferred to Kenya without being checked again. And this is where it gets interesting for me. I start researching, contacting local contributors, platforms, etc., to gather all the information needed to adjust the content we produce to the needs of the local market.
How I Review and Test Content
One of the main aspects of my work is checking the factual accuracy and overall quality of iGaming content.
When reviewing an operator, bonus, app or other product, I check whether the terms and features are still current and correctly described. I pay particular attention to bonus conditions, verification requirements, payment limits and market-specific restrictions.
For Kenyan content, this also means checking whether information about local payment methods, licences and betting conditions actually applies to users in Kenya.
The market changes constantly, so practical verification is one of the most important parts of my work.
My Experience as an Author
I have worked on more than 1,200 publications at Efirbet, including over 100 original reviews of bookmakers and online casinos.
My work covers sports betting, operator analysis, bonuses, mobile apps, casino games and Efirbet’s own betting tools.
The Kenyan market also requires an understanding of the types of betting content that are particularly relevant locally. ACCA betting, football predictions and data-driven tools are a significant part of the current Efirbet Kenya experience.
My experience as both a writer and reviewer helps me identify where information may be incomplete, outdated or insufficiently adapted to the local market.
Sports I Follow
Football has been one of my main interests for more than 20 years. I mainly follow European club football, including the English Premier League, UEFA Champions League and UEFA Europa League.
I also actively follow MMA, UFC in particular, but other organisations as well, and the NBA. This gives me additional context when working with sports betting content and helps me assess whether an article accurately represents a sport, competition or betting market.
Education and Qualifications
I graduated from Plovdiv University “Paisii Hilendarski” in 2023 with a degree in Software Technologies and Design.
My technical background complements my practical experience with digital products and helps me evaluate betting and casino platforms from the perspective of their functionality, interface and user processes.
I also have an additional qualification from SoftUni, supported by a publicly available certificate.
