Atanas Tanev

My Role at Websa

As Managing Director of Websa, I am responsible for the long-term direction of the company and for key decisions related to the development of both the business and its projects.

One of my main responsibilities is identifying new opportunities for growth. This may involve entering a new market, further developing an existing brand, creating a new product or changing the way we reach our users.

I take part in evaluating new business opportunities, setting priorities and developing sustainable models for growth and monetisation. When making these decisions, I look not only at short-term potential but also at whether a project can be developed and scaled successfully over the long term.

An important part of my work is building relationships with international partners in the iGaming industry. My experience in affiliate and digital marketing allows me to evaluate different partnership models and their long-term value to the business.

As part of the company’s management, I also coordinate the interaction between different areas of the business – SEO, content, product development and business development – so that individual teams and projects remain aligned with Websa’s overall strategy.

Developing Digital Brands and International Markets

A large part of my professional experience is connected to creating, developing and scaling our own online projects.

At Websa, we have built a portfolio of brands including Nostrabet.com, Efirbet.com, Silentbet.com, Betenemy.bg and Bookmakers.bg. These projects target different audiences and markets, which means each of them requires a different approach based on the competitive environment, user behaviour and the specific characteristics of the country.

When evaluating a new market, I look at the competitive landscape, the potential for attracting users through organic and paid channels, partnership opportunities and possible monetisation models.

For me, entering a new country does not simply mean translating an existing product into another language. It also requires understanding the local market – what users are looking for, which products are most relevant to them and how we can provide sustainable long-term value.

We use this approach both when developing existing projects and when assessing opportunities to create a new brand or product.

My Expertise in SEO, Affiliate and Performance Marketing

SEO and affiliate marketing have been part of my professional experience since the beginning of my career.

Between 2007 and 2013, I worked on both my own and client affiliate projects across different product niches. My experience included SEO, building and monetising websites, and managing digital marketing campaigns.

Between 2013 and 2015, I was Co-Founder of Webso Ltd, a company specialising in web development and digital marketing. During this period, I worked on SEO, website development, WordPress and Joomla solutions, online advertising and business development. I was involved in the SEO optimisation of more than 40 projects.

This experience continues to be directly relevant to my work today. I see SEO, affiliate marketing, paid advertising and product development as interconnected parts of a digital business rather than separate activities.

I am also a regular attendee of international IGB and SIGMA gambling conferences held in cities such as London, Barcelona, Amsterdam, and Malta. I value these opportunities to connect with the global betting community, share ideas, and stay up to date on industry advancements.

When we evaluate a new project or market, I believe it is important to answer several key questions from the very beginning – how we will reach users, what value we will offer them, how we will develop the product and how it can become a sustainable business.

Professional Background

My professional journey in digital marketing began in 2007, when I started developing affiliate projects and working as a freelancer in SEO, website development and online advertising.

Between 2007 and 2013, I worked on numerous client and proprietary online projects across different product niches. This gave me practical experience with the entire process – from building a website and attracting an audience to monetising it.

In 2013, I became Co-Founder of Webso Ltd. The company specialised in web development and digital marketing, while my own responsibilities focused on SEO, developing web projects, online advertising and business development.

The next stage of my professional career was connected to founding and developing Websa Ltd. Over time, our focus expanded towards building proprietary digital brands, entering international markets and establishing a stronger presence in the iGaming industry.

Today, my main priority is the long-term development of the company – both through the growth of our existing projects and through new products, new markets and international partnerships.

Education

I graduated from Hristo Danov Secondary School in Plovdiv in 2005, with a focus on Informatics and Information Technology.

I then continued my education at Plovdiv University “Paisii Hilendarski”, where I earned a Bachelor’s degree in Informatics in 2011.

In 2012, I completed a Master’s degree in Marketing Psychology, also at Plovdiv University.

The combination of a technical education and knowledge of marketing has provided a natural foundation for my professional path. It helps me understand both the technological side of digital products and the way users discover, evaluate and interact with them.