Kristiyan Petrov

What I Do as a Digital Marketing Manager

As a Digital Marketing Manager, my work involves both the development of websites and the way their content and structure respond to users’ needs and behaviour.

I see a website as a complete system – from its structure and content to page speed, mobile usability, overall user experience and positioning within a competitive market. For our readers, this means information should be easy to find, sections should be logically organised, and the website should load quickly and smoothly across any device.

An important part of my work is identifying and analysing user intent, audience behaviour and the information architecture of websites. In short, the way people interact with different parts of the website. I also monitor the performance of individual pages and sections to identify opportunities for optimisation, expansion or structural changes.

Digital Marketing and Content Development

One of the areas I work on most actively is developing content around the needs and behaviour of users.

I help identify topics, products and questions that provide real value to the audience, as well as build a logical structure between individual pages.

This includes analysing user behaviour, developing and updating existing content, and using SEO analysis where it can provide additional insight into interest around a particular topic.

For international iGaming projects, local context is especially important. Different markets have different operators, products, levels of competition and user habits, which means content and marketing approaches cannot simply be copied from one language version to another. Our aim is to ensure that users receive information that is relevant to the specific market they are visiting.

International Digital Projects

A significant part of my work is connected to the development of international digital projects and adapting them to different markets.

Working on websites with more than 20 language versions requires us to consider not only content and structure, but also differences in user behaviour, competitive environments and the way people in individual markets use specific products.

This is particularly important in iGaming, where popular operators, bonuses, payment methods, betting products and user habits can vary considerably from one country to another.

My role is to help individual versions develop according to the needs of their specific market – making sure users see relevant content and products, while maintaining the overall structure, standards and logic of the project.

Professional Experience

My professional background includes experience in digital agencies as well as international affiliate and iGaming projects.

I previously worked as an SEO Specialist at CreateX Digital Agency and Fantastic Services, where I gained experience with different websites, business models and competitive environments.

At Websa, I expanded my experience with international affiliate and iGaming projects and currently work as a Digital Marketing Manager.

Over the years, I have worked on more than 50 projects. This experience helps me approach each project according to its business model, audience, market and competitive environment rather than applying the same strategy everywhere.

I actively follow developments in digital marketing and the iGaming industry and regularly attend professional events and conferences.

Education and Qualifications

I graduated from Emiliyan Stanev Secondary School in Veliko Tarnovo with a specialisation in Information Technology.

I then continued my education at Veliko Tarnovo University “St. Cyril and St. Methodius”, where I earned a Bachelor’s degree in Marketing and a Master’s degree in Computer Science.

I have also completed several additional professional qualifications:

• Cambridge English: C1 Advanced (CAE) – Grade A (CEFR C2)
• SEO – SoftUni Digital, Certified Course
• C# Programming – Introduction & Fundamentals, SoftUni

The combination of technical education, marketing knowledge and practical experience allows me to evaluate digital projects from technical, content and business perspectives at the same time.