Plamena Georgieva
My name is Plamena Georgieva. I have been part of the Efirbet team since 2021 and work as a Marketing Specialist, with a focus on digital marketing and the brand’s advertising strategies.
My work is connected to the way our products reach their audience and attract new readers.
My professional interests are focused on digital marketing, planning advertising approaches and developing strategies that help brands communicate more effectively with their users.
My Role at Efirbet
As a Marketing Specialist at Efirbet, I contribute to the marketing development of the project and the planning of advertising strategies.
My work requires me to view different marketing activities as part of the project’s overall direction and to assess how individual initiatives can improve the brand’s visibility among its existing audience and help it reach new users.
The digital environment is constantly changing, so it is important for me to follow developments in marketing and adapt my approach to new formats, changing user habits and broader shifts in the online space.
Expertise in Digital Marketing
The main areas of my professional expertise are digital marketing and advertising strategies.
I am interested in the way different marketing approaches can work together to build a more consistent brand presence and support its development.
For me, a good marketing strategy is not simply about being present across different channels, but about creating a clear connection between the goals of the project, its audience and the way the brand communicates with them.
Education
I graduated from Plovdiv University “Paisii Hilendarski” with a degree in Business Information Technologies.
My education, together with my professional experience in digital marketing, helps me approach marketing tasks from both a practical and a broader strategic perspective.
