The question of which bookmaker has the best bonuses is interesting to all players, regardless if they are experienced, or they’re just getting started. To make it easier for you, we’ve made a table with leading brands based on their offers for new and loyal customers.
Open Account Offer
Bet £10 & Get £50 in Free Bets for new customers at bet365.
Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code BBCODE can be used during registration, but does not change the offer amount in any way. +18 | Terms & Conditions #Advertisement
New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered. Terms apply | begambleaware.org | gamstop.co.uk
18+ | New UK players only | Min deposit req. £10 | Certain deposit methods excluded | Pace 1 sport bet (3+ selections) } Excl Horse Racing| Min stake £10 | Max stake £20 | Min odds 1/5 (1.5) for each selection | Max FreeBet £20 for football only | FreeBet valid for 7 days | FreeBet stake not returned | T&Cs apply | begambleaware.org | gamstop.co.uk
+18 | Min deposit £/€/$10 • A qualifying bet is a ‘real money’ stake of at least £/€/$10 • Min odds 1/2 (1.50) • Free Bets are credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes are not included in returns • Casino Bonus must be claimed within 7 days, wins are capped at £/€/$500 • To withdraw bonus/related wins, you must wager the bonus amount up to 40 times its value within 14 days • Casino Bonus expires after 60 days • Casino Bonus can be used on selected games in casino only • Restrictions apply to withdrawals, payment methods & countries & full T&Cs apply | | gamstop.co.uk | Play Responsibly
18+. UK Customers (Excluding NI) only. Cash stake only. Min £10 stake required for initial £5 free bet. Min odds 1/2. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 £5 max qualifying bets. 14 settled bets required to receive full £25 free bet. Qualifying bets must be placed on sportsbook within 30 days of opening account. Cashed out bets will not qualify towards your average stake. One free bet offer per customer, household or IP address only. Free bet expoires after 7 days. Payment method restrictions apply. T&Cs apply. | begambleaware.org | gamstop.co.uk
18+. New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply. | begambleaware.org | gamstop.co.uk
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
New customers only. Min deposit £10. Money back as bonus if first bet loses. Wagering requirements: sportsbook 3x at min. odds of 1.40 (2/5), casino 35x. Unless forfeited the sportsbook bonus must be wagered before using the casino bonus. Bonus expires 7 days after opt-in. No deposit required for NI customers. Call 08081699314 to claim. Full T&Cs apply | 18+ | begambleaware.org | gamstop.co.uk | Play Responsibly
18+ Eligible UK+IRE players. Paypal & some deposit & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days, stake not returned. No cashout, restrictions + T&Cs apply. | begambleaware.org | gamstop.co.uk
New customers only. Deposit €20 min and claim in ‘my offers’ 1x50% Matched Free Bet Up to €50, to be used for live and mobile. Valid for 7 days | Full T&C’s apply | 18+ | begambleaware.org | gamstop.co.uk | Play Responsibly
18+ | UK new customers only | KYC verified | Min £10 bet | Max £20 free bet (2 x £10) full amount awarded on losing first bet only | Min odds 7/10 (1.70) | Free bet stake not returned | Certain Markets/sports/payment methods restrictions apply | Cashed-out and Bet Builder bets are excluded from this offer | Qualifying bet must be made within 30 days | Free bet valid for 30 days | T&C's apply | begambleaware.org | gamstop.co.uk | Play Responsibly
New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within 7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days. Plus a £10 Game Show Bonus, selected games, wager 40x to withdraw a max of £250. PayPal and Card Payments only. Geographical Restrictions and T&Cs Apply. Please Gamble Responsibly. | begambleaware.org | gamstop.co.uk
New Players Only. Minimum £10 qualifying bets, stake not returned. Free bet is a one-time stake of £30, minimum odds of 2, stake is not returned, maximum Conversion £30, 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Valid for 5 Days from issue. Excluded Skrill deposits. Full Terms apply. 18+ | begambleaware.org | gamstop.co.uk
New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 100% of deposit up to £50; Welcome offers are limited to one per person, family, household address, email address, telephone number, same payment account number (e.g. debit card, Skrill and etc.), shared electronic device (e.g. school, public library, workplace, mobile phone) and shared IP; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+
New customers only. Max one £10 Free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller, Paypal not eligible. T&Cs apply. 18+ | begambleaware.org | gamstop.co.uk
New UK customers only. Register using the promo code BETFRED60, deposit and place first bet of £10+ on Sports (cumulative Evens+) within 7 days of registration. First bet must be on Sports. £20 in Free Bets to be used on Sports, £10 in Free Bets to be used on Lotto and 50 Free Spins (20p per spin) credited within 48 hours of bet settlement. Further £20 in Free Bets credited 5 days after settlement. Bonuses have a 7-day expiry. Payment restrictions apply. SMS verification and/or Proof of I.D and address may be required. Full T&Cs apply. | begambleaware.org | gamstop.co.uk | Play Responsibly
New customers only. Max one £10 Free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus toket with min 4/5 odds req. Skrill, Neteller & PayPal not eligible. Real money bets required. First bet required to opt into next tournament. T&Cs apply. 18+. | begambleaware.org | gamstop.co.uk | Play Responsibly
New Players Only. Free bet is a one-time stake of €/$/£10, minimum odds of 1.5, stake is not returned. 10X wagering the winnings. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Max conversion: €/$/£20. Valid for 7 Days from issue. Excluded Skrill deposits. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
FIRST SINGLE & E/W BET ONLY. ODDS OF 1/1 OR GREATER. 4 X £5 BET TOKENS. FREE BET STAKES NOT INCLUDED IN RETURNS. FREE BETS ARE NON WITHDRAWABLE. NO FREE BET EXPIRY. ELIGIBILITY RESTRICTIONS. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
New Customers Only. Sign-up using bonus code "Matchbook15" and place a bet of £10 or more as your first bet. When it settles, we will give you £10 in bonus funds to bet on Exchange and £5 on Saturday to bet on multiples. The first bet and bonus funds must be placed at odds of 1.8 or more to be eligible. The bonus funds must be rolled over once at odds 1.8 or more so they can be withdrawn. This offer is only available to users who deposit via bank cards. 18+ T&C apply |begambleaware.org | gamstop.co.uk | Play Responsibly
Deposit at least £10 to claim £20 free bet credit. Winnings from free bet credit paid into cash balance, minus the free bet credit amount. Match condition for the first three Bet Request received. Any losses from first three Bet Requests covered by free bet credit up to a maximum of £20 in total. | 18+T&C apply | begambleaware.org | gamstop.co.uk |
New Customers only. Max one £10 free bet. Qualifying bets must be placed at odds 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. T&CS APPLY. 18+ | begambleaware.org | gamstop.co.uk
Bet £10 Get £10 Free Acca Bet | T&Cs apply. New players only. Qualifying bet(s) must have minimum odds of 4.0 and must be settled before triggering free bet. Free Bet must be used on an accumulator with 3 or more selections. 18+ | begambleaware.org | gamstop.co.uk | Play Responsibly
New Players Only. Minimum €/£/$10 qualifying bets, stake not returned. Free bet - one-time stake of €/£/$10, minimum odds 1,5, stake is not returned. 10X wager the winnings. Wager from real balance first. Wager calculated on bonus bets onl. Max conversion €/£/$20. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill Deposits. Full Terms apply. begambleaware.org | gamstop.co.uk | Play Responsibly
New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. Full Terms apply. | begambleaware.org | gamstop.co.uk
New customers only. Max one £10 free bet. Qualifying bets must be placed at odds of 1/1 or greater. Paid as bonus token with min 4/5 odds req. Skrill, Neteller & Paypal not eligible. Real money bets required for Karamba battle. Participants subject to timeout. £1000 Winner cash prize guaranteed. 18+ | | begambleaware.org | gamstop.co.uk
18+ | New Players only | Get up to £50 in FreeBets, an Odds Boost Token, 20 Free Spins and £10 Casino Bonus when you sign up to Sportingbet today. | T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
New customer offer; Place first £10 bet on sports with 3 legs at odds of 1.3 or greater per leg; Free Multiple Bet must contain 3 legs at odds of 1.3 or greater per leg; Free Bet and Free Spin stakes not returned; No wagering requirements on winnings; £200 total max win; T&C’s apply; 18+. | begambleaware.org | gamstop.co.uk
New Players Only. Minimum stake €/£/$10, minimum odds 1.5, stake not refunded. 10X wagering the winning from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only wagering stats from real funds. Free bet is valid for 7 Days from issue. Maximum conversion: €/£/$20. Excluded Skrill deposits. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
Available to New Players only | Min Stake £10 | Applies to Single & Combo Bets only | Your Bets, Pulse Bets & System Bets are excluded | Bonus Token applies to first settled bet Bonus Token applies to losing bets only | Max Bonus Token £10 | Bonus Token valid for 5 days | No E-Wallets | 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
New Spreads clients get £75 (non-withdrawable) to Spread bet with. Keep what you win. Any losses over £75 are your liability. Market restrictions & 7-day time limit applies. Account opening subject to suitability checks. Spread betting involves risk. Losses can exceed deposits | 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
Regular players know that sometimes, bookmakers add short-term promos to their portfolio. This also has an impact on our bookmaker rating. Hence, there are several standard types of betting bonuses that we pay attention to when ranking the bookies by promotions.
Welcome bonus for sports
This is a promotion that appeals to all sports fans. Players get free money to play with after they sign up. Several things need to be taken into account by new customers – the matching bonus, the maximum amount, and the wagering requirement. Perhaps you’ve come across a brand that offers a massive welcome sports bonus, but its conditions are almost impossible to meet. Well, you won’t find such bookies in our ranking. Our team has managed to find new account offers with manageable terms.
Welcome Casino Bonus
Of course, we haven’t forgotten those of you who prefer to try their luck and skills in the bookmakers’ casino sections. So we carefully monitor what kind of casino promotions there are. Here, much like with the other bonus, we also pay attention to both the net value and the wagering conditions of the promotions. For example, some brands will allow you to wager the initial bonus only on slots, whereas others will let you use it in the live casino, even though the bets there will have a lower contribution towards the requirement.
Poker Bonus for New customers
Of course, such bonuses only apply to websites that have poker sections. You will nearly always find the promo offers very generous, but it’s important to take a look at the conditions of the welcome poker rewards. We’ve tried to spare you the time of doing this by including this component into the factors that we use to evaluate bookmakers, which you can see in the table above.
No deposit bonus
The no deposit bonuses are the favourite offer among punters around the world. To claim such a bonus, you need only register without making a deposit. It is no surprise then that players are constantly on the lookout for no deposit bonuses. In most cases, requesting your winnings from this offer is related to making a deposit, but that doesn’t affect your primary goal – to take a look at what the website has to offer without risking your own cash.
While the sports no deposit bonus comes in the form of a free bet, every reputable online casino will offer you free spins.
Promotions for registered customers
As important as the welcome bonuses for new clients are, we’re not just giving our rating based on them. We are also checking whether there are any promotions for registered users.
Even if you are successful with the welcome offer, this won’t keep you entertained forever. Professional bookmakers strive to offer various promotions both for sports and for the casino. In most cases, you can see the current bonus campaign before you even register.
Loyalty bonuses usually are part of VIP program with levels that has one clear principle – the more you play, the more perks you get.
Our experience tells us that this is precisely the factor that keeps users in a given brand. If you’re a loyal customer to a given platform, it’s normal to expect some rewards. Most operators offer it in the form of cashback, whereas others are giving away cash or material prices. Players will feel special, appreciated, and delighted in both cases.
Other essential criteria for evaluating bookmakers with the best bonuses
The minimum deposit that will activate your welcome bonus
Are there limitations to the maximum profit you can generate
What is the deadline for meeting the wagering requirements
Is there a Loyalty Program for active players
Are there any additional promotions for regular customers
Are free bets, no deposit bonuses and free spins offered on a regular basis
Are the bonus terms and conditions transparent and clearly written
On which sections of the site can the bonus funds be spent
Ellie is in charge of writing, editing, and publishing reviews in Bulgarian, English, and German. She has a long track record as a journalist and is passionate about writing. Also, she is quite experienced when it comes to bookmakers as well.
Published on 12 March 2020, last edit on 13 July 2021