The question of which bookmaker has the best bonuses is interesting to all players, regardless if they are experienced, or they’re just getting started. To make it easier for you, we’ve made a table with leading brands based on their offers for new and loyal customers.
Open Account Offer
Up to £100 in Bet Credits for new customers at bet365.
Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply. The bonus code BBCODE can be used during registration, but does not change the offer amount in any way. +18 | Terms & Conditions
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/.. show more€15 (30 days expiry), free bet/payment method/player/country restrictions apply. 18+ T&C apply | begambleaware.org | Play Responsibly
18+. New UK+IRE customers. Paypal and certain deposit types and bet types excluded. Min £5 bet withi.. show moren 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 4 days on sports, stake not returned, restrictions apply. T&Cs apply.
New customer offer. Place 5 x €10 or more bets to receive €20 in free bets. Repeat up to 5 times to .. show morereceive maximum €100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. Payment restrictions apply. T&Cs apply.
New Customers only. Deposit, opt in and place a £5 qualifying bet at odds of 2.00 or greater within .. show more7 days of opening a new account; excludes cashed out bets. Receive 2x £10 Free Sports Bets, valid on set events only at odds 2.00 or greater, expires in 7 days, plus a ¤10 Casino Bonus, not for Baccarat, expires in 7 days. Wager the Casino Bonus 35x to withdraw winnings, game weighting: Slots/Instant Win:100%; Roulette/Table Games/Video Poker:20%; Blackjack:10%. Card Payments only. Geographical Restrictions and T&Cs Apply, See Below. 18+| Please Gamble Responsibly
New customers from UK & Northern Ireland. Stake £10 or more at odds of Evens (2.0) or greater on you.. show morer first bet. £30 free bet credited in 48 hours of your first bet being settled. 7 day expiry. E-Wallet restrictions apply. Max 30 Free Spins on selected games. Full T&Cs apply.
New Customers only; Min. deposit £15 (no Skrill/Neteller); Bonus amount is 100% of deposit up to £50.. show more; Welcome offers are limited to one per person, family, household address, email address, telephone number, same payment account number (e.g. debit card, Skrill and etc.), shared electronic device (e.g. school, public library, workplace, mobile phone) and shared IP; Wager the qualifying deposit and bonus amount 8x within 30 days to convert bonus winnings into real money; Wagers must be on min. odds of 4/5 on singles or acca bets with min. odds of 2/5 per selection to qualify; Max. stake contribution to wagering requirement is the value of your bonus; Certain bet types are excluded; See full terms; Terms apply; 18+
New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max.. show more stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply www.begambleaware.org
New Customers Only. 18+. Minimum deposit and first bet £/€10 on fixed odds within 45 days of registr.. show moreation at min odds ½. Paypal & some deposit & bet types excluded. Bonus Code W20. Free bets issued as 2x £/€10 free bets on International day-of Racing (non-UK or Irish) only. Free bets valid for 7 days, free bet stakes not returned in winnings. Further eligibility and T&C's apply | begambleaware.org | Play Responsibly
18+ T&C apply | begambleaware.org | Play Responsibly
Show More (162)
What kind of bonus offers do we take into account
Regular players know that sometimes, bookmakers add short-term promos to their portfolio. This also has an impact on our bookmaker rating. Hence, there are several standard types of betting bonuses that we pay attention to when ranking the bookies by promotions.
Welcome bonus for sports
This is a promotion that appeals to all sports fans. Players get free money to play with after they sign up. Several things need to be taken into account by new customers – the matching bonus, the maximum amount, and the wagering requirement. Perhaps you’ve come across a brand that offers a massive welcome sports bonus, but its conditions are almost impossible to meet. Well, you won’t find such bookies in our ranking. Our team has managed to find new account offers with manageable terms.
Welcome Casino Bonus
Of course, we haven’t forgotten those of you who prefer to try their luck and skills in the bookmakers’ casino sections. So we carefully monitor what kind of casino promotions there are. Here, much like with the other bonus, we also pay attention to both the net value and the wagering conditions of the promotions. For example, some brands will allow you to wager the initial bonus only on slots, whereas others will let you use it in the live casino, even though the bets there will have a lower contribution towards the requirement.
Poker Bonus for New customers
Of course, such bonuses only apply to websites that have poker sections. You will nearly always find the promo offers very generous, but it’s important to take a look at the conditions of the welcome poker rewards. We’ve tried to spare you the time of doing this by including this component into the factors that we use to evaluate bookmakers, which you can see in the table above.
No deposit bonus
The no deposit bonuses are the favourite offer among punters around the world. To claim such a bonus, you need only register without making a deposit. It is no surprise then that players are constantly on the lookout for no deposit bonuses. In most cases, requesting your winnings from this offer is related to making a deposit, but that doesn’t affect your primary goal – to take a look at what the website has to offer without risking your own cash.
While the sports no deposit bonus comes in the form of a free bet, every reputable online casino will offer you free spins.
Promotions for registered customers
As important as the welcome bonuses for new clients are, we’re not just giving our rating based on them. We are also checking whether there are any promotions for registered users.
Even if you are successful with the welcome offer, this won’t keep you entertained forever. Professional bookmakers strive to offer various promotions both for sports and for the casino. In most cases, you can see the current bonus campaign before you even register.
Loyalty bonuses usually are part of VIP program with levels that has one clear principle – the more you play, the more perks you get.
Our experience tells us that this is precisely the factor that keeps users in a given brand. If you’re a loyal customer to a given platform, it’s normal to expect some rewards. Most operators offer it in the form of cashback, whereas others are giving away cash or material prices. Players will feel special, appreciated, and delighted in both cases.
Other essential criteria for evaluating bookmakers with the best bonuses
The minimum deposit that will activate your welcome bonus
Are there limitations to the maximum profit you can generate
What is the deadline for meeting the wagering requirements
Is there a Loyalty Program for active players
Are there any additional promotions for regular customers
Are free bets, no deposit bonuses and free spins offered on a regular basis
Are the bonus terms and conditions transparent and clearly written
On which sections of the site can the bonus funds be spent
Can different bonuses be combined
Author Elica Martinova
Ellie is in charge of writing, editing, and publishing reviews in Bulgarian, English, and German. She has a long track record as a journalist and is passionate about writing. Also, she is quite experienced when it comes to bookmakers as well.
Published on 12 March 2020, last edit on 28 September 2020