The competitive nature of sports betting in Europe has created a healthy market that is full of opportunities for savvy punters. To compete, many top European betting sites rely on competitive odds and other features as a way to attract new customers.
Top 10 European Bookmakers Ranked
As there are so many options available, it is important to know which are the best betting sites in Europe. That is why our team of experts have undergone extensive research to put together a list of the top 10 European betting sites. This guide will provide you with introductory and supplementary info, plus history, licensing, ownership and a list of pros and cons about each betting site.
| Brand | Trademark | Overall Score |
| Bet365 | Best EU bookmaker for football betting ; | 100% |
| Betway | Above average pricing for sports ; | 99% |
| William Hill | Excellent betting markets for cricket ; | 98% |
| Bwin | Best European Bookie for prop bets ; | 97% |
| Rabona | Top EU Bookmaker for sports promotions ; | 96% |
| Betsafe | Competitive betting odds and expert betting tips ; | 92% |
| 20bet | Wide range of Sport and Casino bonuses ; | 91% |
| Betsson | Nice range of lines for soccer ; | 91% |
| 22bet | Fastest EU bookmaker for crypto payouts ; | 89% |
Bet365
As a European betting site that has established itself as a leading entertainment hub, Bet365 is above reproach. Established in 2000 and licensed in multiple jurisdictions throughout the world, the bookie offers a substantial number of betting options. As part of the Bet365 betting platform, bettors have access to pre-match and in-play sports, casino, poker, bingo, live casino gaming and lotto. Similarly, Bet365 delivers a robust promotional platform and the option to download mobile apps or navigate to its mobile-friendly website.
- Trusted and reputable brand
- Excellent sports betting features
- Various markets
- Superb live betting section
- Players limitations
Sportsbook
With 22 years under their belt, it’s hard not to appreciate the experience and knowledge that Bet365 has implemented throughout their sportsbook. Naturally, this has resulted in the sportsbook being designed with extensive navigational qualities. Moreover, it offers more than 40 sports types and comes equipped with a complete range of betting features, such as:
- Full cash out
- Partial cash out
- Live streaming
- Bet builder
- Edit bet
Casino Section
The Bet365 Casino is just an attractively designed and showcases the quality that is associated with the Bet365 brand. As an online casino, it features a full lineup of casino gaming options, from slots to video poker and Bet365 Originals. As for its other qualities and special features, they include?
- Free demo games
- Slots and table games
- Progressive jackpot games
- Live dealer games
- Pros
- 1000s of daily fixtures
- Live streaming
- Fast withdrawals
- Mobile apps for Android and iOS
- Cons
- May limit winning accounts
- Some betting options are jurisdictionally restricted
Betway
Established in 2006 and licensed in Malta and the UK, Betway is owned by Betway Limited and a popular European betting site. Ranked continually by players as one of the best betting sites in Europe, it offers an extensive portfolio of sports, virtual, esports, casino, and live entertainment options. Mobile compatible with both a mobile website and betting apps, Betway is eCOGRA certified and an Independent Betting Adjudication Service member site.
- Most trusted brand
- Excellent betting environment
- Cool & useful features
- Great casino section
- Limited bonus portfolio
Sportsbook
As a leading European betting site, Betway’s sportsbook offers bettors everything they need to bet on top European leagues like football and cricket. With over 25 sports offered for live and pre-match betting, the features an intuitive layout and multiple features such as:
- Live streaming
- In-play betting
- Cash out feature
- Bet builder feature
Casino Section
The casino is another shining example of why Betway continues to develop a loyal following with European bettors. With over 400 games at its disposal, the casino provides the option to choose between playing table games, must-win jackpot games, slots, and live dealer games. Moreover, it offers an intuitive navigational menu and an active promotional calendar.
- Live casino
- Free demo games
- Must-win jackpots
- Extensive slot inventory
- Pros
- Over 30,000 monthly pre-match events
- Competitive odds and pricing
- Apps for iOS and Android
- Cons
- Multiple country restrictions
- Does not offer Asian handicaps
William Hill
Since 1934, William Hill has been a recognisable name in the world of sports betting. Licensed in Gibraltar and the United Kingdom, the bookies reputation preceded its expansion online and into new jurisdictions throughout the European continent. With a focus on sports, William Hill complements its status as a top EU bookie by including a mobile-friendly platform for poker, bingo, live casino and Vegas-style gaming.
- Reputable and experienced brand
- Excellent range of sports & markets
- TOP horse racing section
- Convenient payments
- Limited bonus portfolio
Sportsbook
The sportsbook is by far the definition of success for William Hill and a focus as it expands its European and global operation. As a betting platform, it offers 32 sports types for pre-match and live betting and strengthens its reputation as a leading European betting site by including in-demand features such as:
- Cash out feature
- Live streaming
- Live betting
- Bet builder
Casino Section
William Hill’s casino offers an intimate look into the many opportunities this European betting site has to offer its customers. Similar to most bookie casinos, William Hill relies on populating its online casino with a combination of in-demand games like slots, table and jackpot games. Likewise, they include live dealer games and exclusive casino promotions. As for some of its features, they include:
- Free demo games
- Easy to use navigational menus
- Card games and slots
- Live casino
- Pros
- Alternates and prop bets
- Competitive odds
- Live streaming
- Low minimum stakes
- Cons
- Websites needs updating
- Must be a member to preview most betting features
Bwin
Since 1997, Bwin has been making its mark as a competitive European betting site. Owned by Entain PLC, Bwin is licensed in Sweden, Denmark, Italy, France, Greece, Germany, Belgium, Columbia, Bulgaria, Gibraltar and the UK. Its reputation as a competitive bookie is largely built on the bookies reliability and intuitive structure. As a favoured European betting partner, Bwin offers its customers the option to choose between sports betting, playing poker and options for casino, and live casino betting.
- Excellent sports markets
- Good betting features
- Great casino section
- Top-notch poker hall
- Poor bonuses
Sportsbook
Bwin has amassed a loyal customer base as a result of its proactive approach to its design and 30 plus sports. With competitive odds being a major part of their appeal, the sportsbook includes live betting and other features favoured by bettors like:
- Live streaming
- Parlay builder
- Bet builder
- Cash out feature
Casino Section
Similar to the Bwin sportsbook, the casino has purposefully been structured to offer a combination of in-demand games. The layout is reminiscent of the sportsbooks and relies heavily on game-specific menus to maximise its navigability. As the casino heavily favours slots, game provider representation is delivered by Playtech and Pragmatic Play. As for what the casino offers, it includes:
- Live dealer games
- Instant win games
- Jackpot Games
- Table games
- Pros
- Intuitive interface
- In-play betting
- iOS and Android-friendly
- eSport/Virtual Sports
- Cons
- Lack of bonuses for the casino
Rabona
Rabona entered the competitive world of betting as a multi-language, multi-jurisdictional online bookmaker and casino in 2019. Licensed by the Government of Curacao and owned by Rabidi N.V, they offer a betting platform that focuses on sports betting, live betting, horse racing, virtual sports and casino entertainment. Duly noted for their promotionally enriched sports and casino bonuses, Rabona is known as a responsible, and ISO/IEC certified gaming operator.
- Great site for sports betting
- Awesome signup offers
- CashOut in place
- Professional customer support
- No apps for Android or iOS
Sportsbook
With 28 sports available for live and pre-match betting, the sportsbook at Rabona is suitable for all levels of interest. However, while the sportsbook is competitive in the range of sports offered and the markets they cover, there is some room for improvement with the selectable betting features. Still, those they do have in place cover the basics and include:
- Live betting
- Bet builder
- Cash out feature
Casino Section
Rabona’s casino is their shining star and is one that rivals any other multi-platform European betting site. The casino is home to an impressive 65+ software providers who offer a combined total of over 6250 games. This includes over 5680 slots, 220 table games, 220 jackpot games and 150 live dealer games. Among their most popular features, the casino includes:
- Superior bonuses
- Dedicated VIP services
- Fast payouts
- Pros
- Attractive website
- 1,000 sporting events per month
- Horse racing and virtual sports
- Excellent promotions
- Cons
- Does not offer mobile apps
- No live streaming
Betsafe
Founded in 2006, Swedish-based Betsafe is known for amassing over 500,000 players in more than 100 countries. As a responsible licensed European betting site, Betsafe’s most notable facts are its extensive horse racing, sports betting, virtual, poker, and casino betting platforms. Designed with exclusivity in mind, Betsafe has invested substantially to ensure it remains competitive by staying on top of industry trends. Along with iOS and Android apps, the bookie is currency compliant within its jurisdictional reach and offers ten languages.
- Reputable brand
- Excellent range of betting features
- Good odds
- Vast variety of casino games
- Many country restrictions
- Not so appealing odds
Sportsbook
Betsafe’s decision to feature 24 of the world’s most popular sports within its sportsbook is not by mistake. In fact, the decision is based on its acute awareness and dedication to providing the type of markets bettors demand. Moreover, the sportsbook has been customised to ensure easy access, navigation and intuitive features like:
- Live streaming
- Bet builder
- In-play betting
- Betting statistics
Casino Section
As a European friendly betting site, the Betsafe Casino is somewhat of a rare gem that offers greater game variety than most. This includes the typical categories most players gravitate towards, but also others like Betsafe’s unique collection of exclusive games. Combined with the Betsafe shop and dedicated promotions for the casino, Betsafe’s top attributes include:
- 7+ casino categories
- Live dealer games
- Betsafe exclusives
- Pros
- Huge selection of daily events
- Intuitive design features
- Dedicated support
- Cons
- Odds can be uncompetitive
- Demo games only to registered members
20bet
Opened in 2020 as a betting site with limited exposure, 20Bet has surprisingly propelled itself into the market as a top European betting site. Based out of Cyprus and licensed by Curacao eGaming, 20Bet offers a reliable platform for sports betting and casino punting. With 20 sports and over 5,000 casino games, the bookie’s all in one mobile app, and multi-language site are some of the bet qualities.
- Plenty of sports
- Exciting markets & good odds
- Many useful features
- Good odds
- Missing virtual sports betting
Sportsbook
With over 150 football markets, thousands of daily events, and acute coverage of in-play sports, 20bet’s success is self-evident. Available in seven languages, the sportsbook includes thousands of monthly events, Asian handicaps, live streaming, and the following:
- 30+ sports
- Quick bet feature
- Live betting
- Full/partial cash out
Casino Section
An extension to their sports betting opportunities, the 20Bet Casino is packed with the perfect combination of games European bettors find most appealing. Included within the mix are slots, fast games, jackpot, bonus buys and drop & wins. In relation to some of the other features of the casino, they include:
- 100+ software providers
- Multiple meu functions
- Live dealer games
- VIP casino program
- Pros
- 1,000+ daily live events
- 40,000+ monthly pre-match events
- Crypto-friendly and fast withdrawals
- Cons
- Demo games only available once registered
Betsson
Betsson has seen a substantial rise in its fame as a Scandinavian betting shop since opening in 1963. Now a household name in sports betting and casino entertainment, Betsson is one of the top European betting sites. In part, this is resultant on their offering of above-average reliability, higher than average odds and a betting platform that has been designed to meet the needs of its local and international customer base. With casino, virtual and esports as complementary betting options, the value Betsson offers is undeniable.
- Great services and products
- Amazing promotions
- Mobile apps in place
- Rather low odds
Sportsbook
Offering a combination of over 24 and coverage for the world’s most popular leagues and competitions, the sportsbook at Betsson is a punter’s dream. Moreover, with live streaming and a multitude of features designed to enhance the useability of the site, its status as a top EU bookie is not only earned but is deserved. Here is a look at some of the highlights Betsson delivers:
- Full/partial cash out
- Live betting/streaming
- Bet builder
- In-play betting
Casino Section
After decades of experience, it’s easy to see the quality that is derived in the Betsson Casino. As part of the Betsson Group of casinos, Betsson’s online casino features an abundance of game categories and an equally abundant catalogue of games. While the highlights of the casino are many, it most notable include:
- 2850+ games
- Live casino
- Table games
- Pros
- Easy to use menus
- eSports/virtuals
- Multiple filter options
- Cons
- Does not offer Quickbet feature or greyhounds
- Must login for demo games
22bet
22Bet is widely touted as one of the best EU bookies for competitive sports betting and fast cryptocurrency payments. Founded in 2017 and licensed by the Curacao government, 22Bet, ‘s reputation as a reliable EU-friendly bookmaker is undeniable. Along with a sportsbook and casino, this bookie offers a mobile-friendly destination for bettors in search of esports, bingo, and virtual sports.
- Cool sports markets
- Attractive odds
- Useful betting features
- Variety of casino games
- Often requires a mirror link
Sportsbook
22Bet’s sportsbook is a thing of beauty that brings together world-renowned sporting events with the perfect combination of betting features. With more than 26 sports to choose from, bettors have access to an extensive number of markets, in-play betting opportunities and more. Some of the bookies most notable features include:
- Early Cash out
- Live Betting
- Edit Bet
- Quick Bet
Casino Section
The casino section at 22Bet is another favourable reason the bookie sits high on the list of top European betting sites. With literally thousands of games to avail and 17+ software providers, it delivers a level of gaming punters can appreciate. Moreover, it offers some fantastic perks such as:
- Free demo games
- Live casino games
- Slots and Table games
- Pros
- Excellent welcome bonus for sports
- Higher than average odds
- iOS and Android betting apps
- 2,000+ Casino games
- Fast Crypto payments
- Cons
- Does not offer a Bet Builder feature
- No Auto Cash Out available
FAQs
Can I use UK betting sites in Europe?
You can use UK betting sites in Europe as long as they are licensed outside of the United Kingdom.
What are the most used odds formats in Europe?
The most used odds format in Europe is decimal and fractional.
Can I place bets online in Germany?
Yes, under Germany’s current gambling laws, placing bets online in Germany is not prohibited.
Which are the best online bookmakers in Europe?
The best online bookmakers in Europe, in our opinion, are Bet365, 22Bet, Bwin, Betway and William Hill.
Is Bet365 allowed in Europe?
Yes, Bet365 is licenced in multiple European jurisdictions and therefore is allowed to operate legally within Europe?
Can I make payments and bet in my currency?
This will depend on the bookie and the currencies they accept. For more information, if you can bet in your currency, you will need to contact the bookmaker directly.
Bottom Line
It would be difficult to dismiss the convenience and extensive opportunities that European betting sites offer. However, convenience can come at a price and knowing which European betting sites offer great value can make all the difference in the world. Subsequently, the research undertaken to identify the top betting sites for Europeans should be taken lightly. Not only has each bookie been thoroughly vetted, but they have been proven to operate responsibly.
