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JapaneseWilliam Hill has been my go-to site for years now! I get all my betting options under one roof, with plenty to choose from in casino and sports betting options. What’s more, the odds are as competitive as they get, not to mention the many William Hill online betting markets and features.
Still, how does the bookie fare against the competition, and is their live streaming service (Betting TV) all that it’s hyped up to be? Keep reading to learn more.
What’s to Like About William Hill UK
William Hill UK exceeded my expectations in many areas! For one, its enhanced odds feature always ensures I get the best prices for the market/match. Alongside insights like Top Bets and #YourOdds; these have been key in identifying value bets.
And it gets better: the bookie has exceptional betting features, like cashout, my bets, WHTV & Radio, and a text betting service, which have unquestionably given me more control over my bets.
Added to its excellent sporting coverage and outstanding racebook, it’s little wonder why the William Hill website is one of my all-time favourites.
- Pros
- Covers more than 38 sports.
- Has an average of 650 betting markets per game.
- Offers an incentivising sports welcome bonus of £30 in free bets.
- Provides punters with live betting services.
- Offers responsible gambling programs.
- Has iOS and Android app.
- Cons
- Does not accept cryptocurrencies.
William Hill Reviewed by Independent Betting Experts
Excellent sports coverage and super fast payouts
William Hill is one of the most reputable and trusted brands in the sports betting scene. I had a pleasant experience testing the website, and I highly recommend the bookie to all serious punters.
Design: The first thing I liked about the site was the simple layout and cool dark blue, white, and black theme. I was also impressed by the huge variety of sports markets on offer, strong odds, and multiple promos.
Promos: The bookie has a lucrative free bet offer for all new customers. I found the terms of this promo very friendly and attainable. Other promos on the site include the best odds guaranteed on UK horse races, daily sports giveaways, Acca Freedom, and free prediction games.
Betting: William Hill offers very competitive odds on football, and their maximum payout for the sport is very high compared to other bookies. The site also has a lot to offer to greyhound and horse racing enthusiasts, with up to 200 races daily. Live stream, bet builder, and full/partial cash out are available.
Payment: I had no problem depositing funds to my William Hill account. The site supports multiple currencies and banking methods. My withdrawal request was processed quickly, and I received my winnings on the same day.
Mobile: The bookie has a brilliant app that you can download to your iOS or Android device. In addition, there is a very well-optimised mobile site version.
Support: The quality of customer support offered by William Hill is top-notch. You can reach out through email, live chat, or toll-free telephone line.
👉 Rating: I give William Hill a 5-star rating for its excellent sports coverage, high winning limits, and fast payouts.
Plenty of strengths but the odds are not one of them
I had a great time betting at William Hill, which is among the most trusted and reputable names in the business. I thought they were particularly strong when it came to horse racing, offering global coverage with the vast majority of races available to watch live too.
Throw in some special bet options, a naps table, tote facilities and frequent extra-paid places, and this is an excellent place for any horse racing fan like me to come to.
William Hill does a great job with other sports, too, though, covering a large list of sporting fixtures both pre-match and in-play. Additional markets are usually aplenty, too, and they have made a real effort to take bet requests from customers.
Requests from other customers are visible in the #YourOdds section, and these are regularly bets you will struggle to find elsewhere.
Really, William Hill has almost everything I could ask for as a customer. It has good promotions, customer-friendly payment policies and an excellent support team.
The only disappointment is that the odds you will find here are rarely among the best, as William Hill tend to take a larger margin than most. This is something that can be mitigated by the ‘bet boost’ function, if available, but this is not always the case.
👉 Overall Rating: 4.5/5.
The Bookie with The Greatest Horse Racing Markets
I have played with William Hill, and I can honestly say that the site deserves your time and money. To be precise, I recommend William Hill because it offers some of the highest betting odds on the market. Whether you want high odds for pre-match or live bets, you will get them here. Additionally, the bookie stands out with impressive sports bonuses.
After joining William Hill, my betting bankroll was boosted with a hefty sign-up bonus. Plus, I received other regular sports promos like odd boosts, free bets, cashback bonuses, and much more.
William Hill is the only place where you will play all popular sports in the world of sports. As a player here, I enjoyed betting on Boxing, Basketball, Darts, Football, and Golf. Still, I enjoyed some of the highest odds on the market.
Depositing and withdrawing money at William Hill is hassle-free. Before placing my first bet, I made instant deposits via various payment methods. And when I won, I was paid within 24 hours.
I played through William Hill’s Android and iOS apps, and they worked smoothly. I experienced no issues with the operator's mobile services. I was even able to watch horse racing live on my smartphone.
William Hill has friendly and helpful support agents. They answered my question without issues. The process itself is a bit slow, as it requires my personal details each time I start a chat.
👉William Hill is a world-class bookie and deserves a 5-star rating.
William Hill Betting Sections
William Hill takes a ‘one-stop-shop’ approach to enjoy all its offerings. In totality, I found 5 main betting sections, including sports, vegas, live casino, bingo, and poker, as highlighted below:
Sports
Being a focal point at William Hill, the bookmaker supports over 38 sports disciplines! Whether it’s football, horse racing, greyhounds, or basketball, I found full coverage of all competitions here.
Just to mention a few, you’ll not miss a match in the Premier League, UEFA Champions League, UEFA Europa League, FA Cup, Coupe De France, or The Scottish Cup.
Vegas
Likewise, William Hills excels in the casino section. Aptly named Vegas, I liked that WH includes lots of thematic experiences and categories to choose from.
These include drops & wins, Megaways, ‘let’s go fishing,’ originals, and William Hills exclusives, among others. Still, I got an ‘endless’ choice of slots, jackpots, bingo, poker, and table games.
Live Casino
Navigating to the live casino page, I loved that WH is stocked up on live dealer games across all the classics, such as roulette, blackjack, baccarat, and poker.
Top live tables that piqued my interest chiefly include Vegas Sports Roulette, Lucky 6 Roulette, Sticky Bandits Roulette, Infinite Blackjack, Lightning Blackjack, and Speed Baccarat. You can also opt for gameshows, such as Crazy Time and Treasure Island.
Bingo
Bingo is also a speciality of William Hill, and I found lots of amazing Bingo Rooms to choose from. With these, I had my pick of 75-ball, 80-ball, and 90-ball bingo games, including options like Bargain Basement, Bingo Bowl, and Rainbow Riches bingo.
Poker
Poker players will love the collection/selection at William Hill, which offers great real-money prizes to be won. WH adds to the experience with loyalty program rewards, high-stakes tournaments, and reliable customer support.
All things considered, noteworthy names to play here include Texas Hold ’em, 7 Card Stud Poker, and Omaha Hold ’em Poker.
William Hill Online Sports Betting
As I have shown earlier on, William Hill offers support for a remarkable 38+ sports ranging from less known to popular options, such as football, horse racing, tennis, basketball, cricket, rugby, and baseball.
What’s more, I liked that the bookie covers non-sports options, including TV/Specials, such as Britain’s Got Talent. Other noteworthy qualities include the sportsbook’s flawless design. Starting from the top, I liked the unique placement of the primary and secondary menu bars.
Right below that is an advertisement section (ads banner) that leads onto the betting match list. The sports William Hill catalogue is situated vertically on the site’s left, while the right end has additional advertisements.
Unlike other bookmakers, sport William Hill bet slip floats on the left side of the site’s bottom right bar. The bet slip has a settings button that you can use to access the dark and light modes, not to mention a toggle for selecting the odds format.
Placing a bet at William Hill sportsbook is equally easy. Simply pick a sport, league, and game. After that, review the markets, compare the odds, and add your selection to the bet slip. Complete the process by staking some cash and submitting the bet.
- American Football
- Awards
- Basketball
- Boxing
- Cricket
- Darts
- Entertainment
- Football
- GAA Football
- Golf
- Handball
- Ice Hockey
- MMA
- Motor Sports
- Motorbikes
- Netball
- Politics
- Rugby
- Snooker
- Tennis
- Volleyball
- Baseball
- Winter Sports
- eSports
- Horse Racing
- Greyhounds
- Specials
- Aussie Rules
- Formula 1
- Gaelic Hurling
- Lacrosse
- MotoGP
- NASCAR
- Table Tennis
- TV Shows and Movies
- Virtual Sports
- Water Polo
William Hill Betting Odds
In testing, I found that William Hill provides competitive odds—you can get these in decimal, fraction, or American format. To enumerate, the odds range from 1/12 to 500/1, and sometimes higher, depending on the competition or boosted odds offers.
Below is a table where I pit William Hill odds against its competition for a better understanding:
| Sport | Match | William Hill | Bet365 | Sportingbet | Betfred |
|---|---|---|---|---|---|
William Hill Comparison Table
William Hill Sports Betting Markets
William Hill has many betting markets per match—on average; I found over 650 options, which is quite imposing. So far, here are the top sports betting markets per discipline that are worth noting, starting with William Hill football betting:
- 👉 Football – Match Winner, Outrights, Total, Double Chance, Draw No Bet
- 👉 Cricket – Outrights, Draw No Bet, Innings Runs, Over/Under, Method of Dismissal
- 👉 Rugby – Match Winner, Handicap, Total Points, Tries Over, Tries Under
- 👉 Horse Racing – Place, Win, Each Way, Exacta, Trifecta
- 👉 Tennis – Outrights, Match Winner, Game Handicap, Total Games, Correct Score
William Hill Live Betting
Taking it up a notch, I loved William Hill’s live betting ‘In-Play’ section. Here, I get my pick of ongoing football, rugby, and cricket matches from renowned competitions, such as EPL and WTA.
Still, for newbies, it’s worth remembering that the In-Play markets come with dynamic odds and ever-changing markets. These determine the odds levels you get, as well as, the markets open for betting depending on the action unfolding on the field.
That aside, I observed that the William Hill In Play section has a similar layout to that of the pre-match section. Therefore, expect the list of sports events in the middle of the page while the list of sports with ongoing matches sits right above the events.
Moreover, the system does not bug when adding live selections, thus making the in-play betting experience pleasant. So don’t just sit on the sidelines; proceed to the section and bet on ongoing Rugby League and Rugby Union events.
Useful Betting Features
William Hill includes all the essential betting features and more to give you control over your bets. In testing, here are highlights of the key features I came across:
Available for single and multiple bets, William Hill’s cash-out allows you to secure profits or cut your losses before the game ends. All bets that allow cash-out are situated in the ‘Open Bets’ section with a ‘Cash in Value’ solution to show real-time results.
Follow the progress of your bets with the My Bets feature. With this function, you can effortlessly track your active bets, thus staying ahead of the game. William Hill’s ‘My Bets’ option comes in handy when following the odds to take advantage of spiking prices.
Watch and listen to free-to-air US, Irish, and UK horse racing events, as well as greyhound action. On William Hill TV and Radio, you will find discussions of the latest sports (football, rugby, cricket) and horse racing matches, as well as detailed reviews of different bet slips.
You no longer have to visit the official William Hill betting site to wager on your favourite matches. This is because William Hill allows you to register for text betting, making it possible to gamble on your phone.
UK players can become eligible for this service by texting ‘REGISTER‘ to 60609, while Irish customers can use 53128.
The bookie provides its customers with enhanced odds where they get to enjoy better market prices than the ones available.
With this feature, you no longer have to settle for less, regardless of the market. Furthermore, it is one of the ways William Hill ensures customers enjoy better payouts.
William Hill Horse Racing
A single click of the ‘horse racing’ link will open up the William Hill horse betting section with events from all over the world. Here, I found all the Today, Tomorrow, and Future races from meetings happening in the UK, Ireland, the US, Canada, South America, Australia, and New Zealand, among other locations.
With these, you can choose from a range of William Hill horse racing betting markets, such as race winner, match bets, place markets, and ‘betting without’. What’s more, you get to enjoy exclusives, such as extra places, enhanced odds, epic odds, and double your odds.
By and large, this shows the bookie’s dedication to giving customers great prices. Other noteworthy additions include a live streaming option (Racing TV) and a Results page for up-to-the-minute stats.
William Hill Tips
Being my go-to bookie, I have just the insider tips to ensure you take advantage of William Hill’s gambling services.
- Top on my list, I strongly recommend utilising the available promos, starting with the welcome bonus of £30. In essence, you’ll get the extra bankroll to keep your betting frequency without digging deep into your pockets.
- Secondly, consider going for the Enhanced Odds or Featured Markets. These are prominently displayed on the sports homepage and guarantee better market prices. At any rate, you’ll get increased payouts for every successful bet.
- Lastly, keep checking the in-play section to avoid missing out on live betting opportunities. You’ll also get useful features, such as a match tracker and timeline, plus an array of stats. Added to the live streaming functionality, you can effectively make informed live bets in real time.
William Hill Casino & Live Casino
Alongside the spectacular sportsbook, the betting site has an online casino (Vegas) with a treasure trove of games, including top William Hill slots, such as Big Bass Splash, Age of the Gods: God of Storms, Gold Blitz Extreme, Eye of Horus, and Unusual Suspects.
What’s more, card and board game lovers get a fair share of blackjack, roulette, baccarat, and poker titles to play. Switching gears, the live dealer games are just as fun to play, if not better. Some examples you can play include Lucky 6 Roulette, Infinite Blackjack, and Dream Catcher.
So, whether you’re on a hot streak or feeling lucky, William Hill online casino is the place to be if you are ready to roll the roulette wheel or double down on blackjack.
Additional Betting Sections
Besides the above, William Hill has additional sections with games that may entice you. Here are highlights to know what is available for you:
William Hill’s greyhounds section introduces you to thrilling races and swift canines. Here, you can bet on a dog to win a race, and if your selection outruns the competition, you will pocket a decent payout based on the odds and your stake.
You can now wager on simulated soccer matches, horses, and velodrome in the virtual sports section. Here, all William Hill racing or soccer matches outcomes are generated using random number generators (RNGs). Therefore, you don’t need prior research to place winning bets.
Bingo fans also get a dedicated section once they get here. William Hill online bingo offers a fun-packed selection of 75-ball, 80-ball, and 90-ball bingo games to play, including Bingo Bowl, Deal or No Deal, and Rainbow Riches.
You also get several bingo rooms like Time Out Tavern, Speed Bingo, Cash Cubes Bingo, BOGOF, and Bargain Basement.
William Hill offers lots of casino-style online poker games to play, including Texas Hold ’em, Three Card Poker, Omaha, and Stud. Besides, there are a couple of private poker rooms with several tournaments that you can buy in with at least £1.00 and take your shot at the prize pot.
How to Sign Up at William Hill?
Registering for a William Hill account takes 3 minutes or less.
- Start by clicking the ‘Join‘ button.
- A pop-up window with empty slots will appear, and you’ll be required to fill in your credentials, such as your name, date of birth, email, and mobile number.
- Once you’ve entered the required information, press the ‘Continue‘ button at the bottom to proceed with the registration process.
- In the second part of the registration form, insert a username, password and security question. Then, set a deposit limit and enter a promo code if you have one.
- Finally, choose your contact preferences and click the ‘Agree and Join‘ button to complete your William Hill registration.
To sum up, I found the process relatively straightforward, even for first-timers!
William Hill Registration Bonus
One of the things that new customers can look forward to is the William Hill bonus for new players. After successfully completing the registration procedure, users can avail of the following William Hill offer:
- Max. Amount: £30
- Min. Deposit: £10
- Bonus code:
- Min. Odds: 1.50
Payment Methods
Transferring funds to and from William Hill has been a breeze. I found banking solutions, such as PaysafeCard, MasterCard, VISA, and PayPal. You can also opt for Apple Pay and Bank Transfer. With these, I can make deposits or withdrawals of as little as £5.
| Payment Method | Deposit Minimum | Deposit Maximum | Time for Deposit | Minimum Withdrawal | Withdrawal Maximum | Time for Withdrawal |
|---|---|---|---|---|---|---|
 Visa | £5 | £99,000 | Instant | £5 | £33,000 | up to 4 hours |
 MasterCard | £5 | £99,000 | Instant | £5 | £33,000 | 1 to 3 days |
 Maestro | £5 | £99,000 | Instant | £5 | £33,000 | 1 to 3 days |
 Postepay | £5 | £99,000 | Instant | £5 | £99,000 | 1 to 3 days |
 Diners Club | £5 | £99,000 | Instant | £5 | £99,000 | 1 to 3 days |
 WilliamHill CashDirect | £10 | £5,000 | Instant | £10 | £9,900 | Instant |
 Paysafe Card | £10 | £200 | Instant | |||
 PayPal | £10 | £5,500 | Instant | £10 | £5,500 | Same day |
 Skrill | £10 | £80,000 | Instant | £5 | £80,000 | Same day |
 Neteller | £10 | £25,000 | Instant | £5 | £25,000 | Same day |
 ApplePay | £5 | £99,000 | Instant | |||
 Fast Bank Transfer | £10 | £10,000 | Instant | |||
 Bank Wire Transfer | £25 | £100,000 | 3 to 5 days | |||
 TrueLayer | £5 | £99,000 | Instant | £5 | £33,000 | Same day |
William Hill License
Licensing-wise, William Hill is authorised to operate in the UK by the Gambling Commission under account number 39225.
It also holds gambling permits issued by the Gibraltar Gambling Commissioner (company number 99191) and the Malta Gaming Authority (LIC No. MGA/CRP/121/2006-05). Therefore, every sport and casino gaming service is monitored for fairness.
More Info About William Hill
The William Hill brand dates back to 1934, the year when William Hill, its founder, made it available to punters. Initially, William Hill only offered physical gambling services, mainly focusing on horse racing, telephone, and postal betting services, before adopting online solutions in May 1998.
Over the years, William Hill has changed hands multiple times, including its acquisition by Caesars Entertainment in April 2021. At the present time, it operates under 888 Holdings.
The near-century-old titan has grown to become a remarkable platform offering users innovative sports and casino gambling services with a profound catalogue of promotions, including its prominent sign-up bonus of £30 in free bets.
It is thus the best place to place football and rugby games or play slots, table games, bingo, and poker.
William Hill Contacts
William Hill has all the go-to contact options for reaching out to the customer support team. These include:
| customerhelp@williamhill.co.uk | |
| William Hill Live Chat | Available |
| Toll-free telephone number (UK) | +44-800-520-0752 |
| X / Twitter | @WilliamHillHelp |
William Hill Customer Service
I’ve thoroughly enjoyed my time at William Hill, and there are few to no complaints per my experience. Still, I did reach out to the support team for clarifications, and they were courteous and quick to provide feedback.
Of the options, live chat has been the most handy for its fast response time. To get to the option, click on the ‘Contact US‘ link at the website’s footer, and then tap on ‘Message US’ to start the conversation.
I also tried out the X / Twitter service, although this is only available from 08:00 to 23:00.
William Hill Mobile – Android and iOS Apps
With decades in the industry, William Hill’s refinement shows in many ways, including its appreciation of mobile gambling. I can verify that the bookie has an Android and iOS app that you can download for mobile play.
You get these on the official app stores, namely, Google Play Store and Apple App Store. In any case, the William Hill app is fast and has simplified designs, making account operations seamless.
FAQ
Is William Hill secure?
Yes, William Hill is undoubtedly secure with 256-bit SSL data encryption technology, guaranteeing the safety of your banking and personal information.
Are there demo games in William Hill Casino UK?
Yes, there are demo games in William Hill Casino UK. After all, the site offers free-play options on its slots and table games.
How can I contact William Hill?
You can contact William Hill using live chat, via email at support@williamhill.com, on X / Twitter (@WilliamHillHelp), or by calling the toll-free number +44-800-520-0752.
Where can I find William Hill racing results?
You will find William Hill racing results on the horse racing page. The section has a segment where you will find horse racing results.
What is Plus William Hill?
Plus William Hill is a service that chiefly allows you to add, track, and even cash out your in-shop bets online.
Should I trust William Hill reviews?
Yes, you should trust William Hill reviews. After all, the reviews are based on William Hill products and services without hyping the site.
What is the least amount I can deposit at the site?
The least amount you can deposit at William Hill UK is £5. However, some payment options only accept £10.
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