William Hill Review

£30 Freebie for New Customers
Ad disclosure
Here at EfirBet (EB) we pride ourselves on having a site that is completely ad-free. No ad blocker is needed while browsing EB. At the same time, we do use affiliate links to earn commissions (every time you click a link and sign up at a betting site). This revenue helps us deliver quality and trustworthy reviews for our readers at no additional cost to them. Read the EB About Us page if you want to learn more.
Last update by Efirbet :

William Hill Review

Of all bookmakers in the United Kingdom, nothing can be compared to William Hill. Hailed as one of the most popular bookmakers in the area, they have been in the casino industry since 1934. Last 2001, they introduced William Hill Online Casino. Since then, they haven’t looked back.

Registration at William HillHow to register in William Hill

Before you can utilize any functionality on the website, it’s crucial for you to sign up first. Here’s how:

how to register at William hill - steps
  1. Step 1: Go to www.williamhill.com.
  2. Step 2: On the homepage, click the Join button at the upper right corner of the screen.
  3. Step 3: After clicking the button, a pop-up Create an account box will appear. You will be required to fill out the registration form with your personal information.
  4. Step 4: Then, read the Terms and Conditions, Age Verification Policy, and the Privacy Policy of the website.
  5. Step 5: After reading, click Agree and Join.

William Hill Registration

New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply. 18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
How to activate your account? How to verify it?

Your account will activate 72 hours after your first deposit. Furthermore, you can verify your account as soon as you’ve created it. After creating an account, you will receive an email notification from William Hill. In this email, you will be given a verification link on which you can click to be redirected to the account verification page. The verification steps will require the submission of the following requirements:

  • Signed credit agreement
  • National ID, driving license, passport, and other valid identification cards
  • Utility bill which is less than half year
  • Bank statement

After completing the verification steps, you can have your account verified after a few days.

How to restore your password?

In case you unexpectedly lost or forgot your account details such as password, you may visit this page. In this page, you will be asked to enter the email address that you used when you created your account. After, you will be given a temporary password to use. This will be sent to your email account.

You may also be given a password restoration link where you can reset your password.

William Hill Reviewed by Independent Betting Experts

Bob Cohen
Bob Cohen

Plenty of strengths but the odds are not one of them

I had a great time betting at William Hill, which is among the most trusted and reputable names in the business. I thought they were particularly strong when it came to horse racing, offering global coverage with the vast majority of races available to watch live too. ...read more

I had a great time betting at William Hill, which is among the most trusted and reputable names in the business. I thought they were particularly strong when it came to horse racing, offering global coverage with the vast majority of races available to watch live too.

Throw in some special bet options, a naps table, tote facilities and frequent extra-paid places, and this is an excellent place for any horse racing fan like me to come to.

William Hill does a great job with other sports, too, though, covering a large list of sporting fixtures both pre-match and in-play. Additional markets are usually aplenty, too, and they have made a real effort to take bet requests from customers.

Requests from other customers are visible in the #YourOdds section, and these are regularly bets you will struggle to find elsewhere.

Really, William Hill has almost everything I could ask for as a customer. It has good promotions, customer-friendly payment policies and an excellent support team.

The only disappointment is that the odds you will find here are rarely among the best, as William Hill tend to take a larger margin than most. This is something that can be mitigated by the ‘bet boost’ function, if available, but this is not always the case.

👉 Overall Rating: 4.5/5.

Test: 24-10-2022 - 25-10-2022
Thadeus Geodfrey
Thadeus Geodfrey

The Bookie with The Greatest Horse Racing Markets

I have played with William Hill, and I can honestly say that the site deserves your time and money. To be precise, I recommend William Hill because it offers some of the highest betting odds on the market. Whether you want high odds for pre-match or live bets, you will get them here. Additionally, the bookie stands out with impressive sports bonuses. ...read more

I have played with William Hill, and I can honestly say that the site deserves your time and money. To be precise, I recommend William Hill because it offers some of the highest betting odds on the market. Whether you want high odds for pre-match or live bets, you will get them here. Additionally, the bookie stands out with impressive sports bonuses.

After joining William Hill, my betting bankroll was boosted with a hefty sign-up bonus. Plus, I received other regular sports promos like odd boosts, free bets, cashback bonuses, and much more.

William Hill is the only place where you will play all popular sports in the world of sports. As a player here, I enjoyed betting on Boxing, Basketball, Darts, Football, and Golf. Still, I enjoyed some of the highest odds on the market.

Depositing and withdrawing money at William Hill is hassle-free. Before placing my first bet, I made instant deposits via various payment methods. And when I won, I was paid within 24 hours.

I played through William Hill’s Android and iOS apps, and they worked smoothly. I experienced no issues with the operator's mobile services. I was even able to watch horse racing live on my smartphone.

William Hill has friendly and helpful support agents. They answered my question without issues. The process itself is a bit slow, as it requires my personal details each time I start a chat.

👉William Hill is a world-class bookie and deserves a 5-star rating.

Test: 01-09-2022 - 05-09-2022

Website review – Design and navigation

William Hill landing page

William Hill’s website looks neat and organised with its dark blue colour scheme. Its deep coloured theme gives a relaxing nighttime ambience to the look of the site. Also, William Hill features an amazing navigation system in its sportsbook. With the updated version of the website, the interface of the platform has become modern and responsive. To conclude, the design and layout of this website are user-friendly and intuitive.

Sports Betting

When it comes to sports betting, William Hill reigns. This betting company just has an extensive betting market. Their markets include horse and greyhound racing, tennis, boxing, football, baseball, cycling, and many other sports events.

Sports betting at WH

In football, William Hill covers almost 60,000 matches annually. At the top of that, William Hill offers reasonable odds due to the fact that they stand out at selections and value. Every now and then, they enhance their product range and operate roughly 5.4% margin specifically on soccer bets.

Welcome offer – bet £10 get £30 (2 x £15) in free bets (bonus code P30)

welcome bonus of William Hill

Unlike other bookmakers out there, William Hill gives away lots of bonuses. As soon as you create an account, you can start betting at £10 and earn £30 without paying anything. You can enjoy this promotion once you utilise the special promo code which is P30.

If you’re wondering how you can get this bonus, read these terms and conditions:

  • A minimum of £10 stake at your firs bet is necessary.
  • It is only applicable on selections which have a cumulative odd larger than 1.5.
  • You must place a Winning Bet or an Each Way Bet. Take note, that for Each Way Bets only the winning part will count.
  • You can only claim the free bet right after placing a qualifying bet.
  • Only customers from Ireland and UK are qualified for this promotion.

Get £30 bonus

18+ T&C apply | begambleaware.org | Play Responsibly.

Live betting (In-Play)

Players can also enjoy in-play betting on this website. It boasts its remarkable live football matches. Gone are the days that you needed to suffer from too many troubles in waging. In William Hill, the process is done quickly.

In-Play betting

Live streaming – is it available?

William Hill offers live streaming for free. This is exclusive during sports matches on tennis, basketball, cricket, and football.

To access the website’s live streaming services, you must, of course, log in with your account. After logging in, just go to the website’s live streaming tab and choose an event to stream live.

Horse Racing and Greyhounds Betting

Compared to other bookmakers, William Hill gained greater edge and coverage in terms of horse racing. Its webpage shows plenty of tabs which provide information regarding certain runners, allowing you to make an informed decision with your bet. Additionally, William Hill also offers tricasts, tote bets, and forecasts, especially for UK and Irish meetings.

Similarly, it also provides daily updates on Greyhound races from the UK, Australia, US, and Ireland. This section is relatively the same as the horse racing.

Cash Out Feature

The Cash out option is available for customers of William Hill. This is a piece of good news for any of them because that function gives them the opportunity to control their bets. With the cash out option, you can minimise losses or get an instant profit, depending on the development of the game. When the cash-out is available, there will be a special button on your placed bet.

William Hill Casino

William Hill casino

William Hill does not only provide sports betting. It also operates lots of online casino games such as poker, baccarat, blackjack, craps, and other types of activities in the casino. Although it primarily accommodates UK players, William Hill can cater just about everybody from different parts of the world. Its wide selection of games is operating on the Microgaming, IGT, Playtech, WMS, NextGen, and Evolution Gaming.

Casino Welcome Offer

William Hill Casino Welcome Offer

William Hill Casino is known for its very generous signup bonus. The brand welcomes its new customers with a promotion that matches 100% of their first deposits. The initial transfer that can trigger this promo is at least £10.

The promo funds cannot exceed £300. This means that even if you deposit £500, William Hill will boost you with £300.

This appealing offer comes with a wagering requirement of 30 times. Keep in mind you have to fulfil these terms within seven days after receiving the promotion.

It’s also essential to remember that while you wager the bonus the bets you place cannot exceed £0,35.

Avail of This Offer

Live Casino with Real Dealers

Live casino

You can play different casino games like blackjack and roulette against real dealers, not against a computer like other online casinos. These casino games are in real time, making the events fun and more thrilling. Their live casino is open 24/7, which means you can play all day long.

Live Casino Signup Promo

William Hill Live Casino Offer

William Hill has been one of the benchmarks when it comes to online gambling. Regardless if you’re into sports or the casino, this is the place to be. In addition to all the cool spectrum of games you can choose from, there is also a special William Hill Live casino sign up offer that you don’t want to miss.

If you’ve never played in this online casino before, this is the best time to start. Wager £10 and you will stake will be 100% matched. This means you will get an additional £10 to play in the superb live casino. Remember that you have to roll over the promo funds 30 times.

Grab This Bonus

Poker at William Hill

The poker in this online casino is connected to the network of iPoker. Hence, you can just expect that there would be a massive amount of traffic. On the other hand, for the new customers, with only a minimum of £10 deposit/transfer, they can get a bonus of £100 apart from them being given access to a wide range of poker games, casino games, and sports tournaments. For those who are not that familiar with playing poker and the rules of the game, they can seek help from William Hill’s dedicated Poker Coach. While playing poker, the members of the Players Club can also win Club points and WHPoints that can be redeemed for different gifts.

Betting on virtual sports

For sports fans, William Hill is giving them a wide range of virtual sports that they can bet on including Futsal, Boxing, Baseball, Basketball, Volleyball, Pool, and Horse Racing. Apart from having a vast selection of matches, they also offer a massive range of bets on these matches. The only thing that they need to do is to select their sports market on their device.

Deposit and Withdrawal methods (and their limits)

William Hill offers a lot of deposit options to their customers, and that includes Visa Debit, Neteller, Visa, Maestro, Paysafecard, MasterCard, Diners Club, ecoPayz, Skrill and EntroPay Card. Customers can also make a deposit through a bank transfer.

Although you can often deposit and withdraw from your account for free, the minimum and maximum limit differ depending on your chosen method. Nevertheless, this online casino makes use of advanced encryption technology to ensure safe and secure transactions. You can make a withdrawal from William Hill’s mobile site or desktop site. Typically, the processing time may take as little as 24 hours or as long as 28 working days. Extra processing time is also needed for cash directs amounting to more than £500. Moreover, although there are many withdrawal options for you, it is suggested for you to use the same method that you had used when you deposited into your account.

Payment MethodDeposit MinimumDeposit MaximumTime for DepositMinimum WithdrawalWithdrawal MaximumTime for Withdrawal
Visa LogoVisa£5£99 000Instant£5£33 0003-5 days
MasterCard LogoMasterCard£5£99 000Instant£5£99 0003-5 days
Maestro LogoMaestro£5£99 000Instant£5£99 0003-5 days
Diners Club LogoDiners Club£5£99 000Instant£5£99 0003-5 days
Entropay LogoEntropay£5£99 000Instant£5£50 0003-5 days
Skrill LogoSkrill£10£80 000Instant£5£80 00024 hours
PayPal LogoPayPal£10£5500Instant£10£550024 hours
Neteller LogoNeteller£10£25 000Instant£5£30 00024 hours
WebMoney LogoWebMoney£10£10 000Instant£5£10 0002-4 days
Yandex Money LogoYandex Money£10£10 000Instant£25£10 0005-10 days
Qiwi LogoQiwi£10£10 000Instant£5£10 0005-10 days
EcoPayz LogoEcoPayz£10£8 400Instant£5£99 00024 hours
EPS LogoEPS£5£10 000Instant£25£10 0005-10 days
Euteller LogoEuteller£10£10 000Instant£25£100 0005-10 days
Fast Bank Transfer LogoFast Bank Transfer£10£10 000Instant£25£100 0005-10 days
iDeal LogoiDeal£10£10 000Instant£25£100 0005-10 days
Instadebit LogoInstadebit£10£10 000Instant£5£100 0005-10 days
Safetypay LogoSafetypay£10£10 000Instant£25£100 0005-10 days
Sofort LogoSofort£10£10 000Instant£25£100 0005-10 days
Trustly LogoTrustly£10£10 000Instant£25£100 0005-10 days
Paysafe Card LogoPaysafe Card£10£200Instant£25£99 0005-10 days
Todito Cash LogoTodito Cash£10£10 000Instant£5£99 0005-10 days
Neosurf LogoNeosurf€10€12 000Instant€30€120 0005-10 days
AstroPay LogoAstroPay£10£10 000Instant£5£99 0005-10 days
Bank Wire Transfer LogoBank Wire Transfer£25£100 0003-5 days£25£100 0005-10 days
Cheque LogoCheque£25£100 00010 days£25£100 0005-10 days

Mobile version and apps

william hill mobile app
It’s truly great to know that there is a mobile version of William Hill that is available for free. In the William Hill mobile app, players can play a wide variety of casino games.

However, they are more advantageous for iPhone users as each game category has an app, which means you need to download every game that you would like to play. Another disadvantage of this app is that poker is not available mobile. Nevertheless, all the other games can be played on smartphones.

William Hill Mobile app is available for both Android and iOS devices. Also, there is a special mobile version of the website which doesn’t require a download.

Affiliate program

The affiliate program of William Hill offers a myriad of products including sports, poker, casino, and bingo. These are all available in more than 20 languages. They also have professional account managers to help you out in attaining success in this industry. Apart from that, they also offer multiple payment options and innovative tools to their affiliate partners. By joining their affiliate program, you will get 30% of all the wagers placed by your referrals, may it be in sports, bingo, casino, and poker.

Customer service

Apart from the Poker Coach mentioned above, many love the fact that the customer support team of William Hill is available 24/7. The support team answers queries and concerns fast through live chat. Apart from that, they also have a helpline that is available in 5 languages. Additionally, their FAQ page answers most of the common questions that casino players have. To sum up, William Hill’s customer service is convenient.


  • You can contact William Hills via telephone:
  • For UK: 0800-080-6296
  • For International: +800-3551-3551
  • Email: [email protected]

Rating and final verdict

Promotion Package
Usability & Graphics
Odds Live
Mobile Version

All in all, William Hill deserves an 8.5 / 10 rating for the reason that they have a myriad of good offerings to their customers. Also, with their huge selection of games, they cater the needs, wants, and moods of different players, including those who are into sports betting. Lastly, William Hill offers great customer service and lots of payment options to their customers.

Join William Hill

Useful Will Hill Articles
Faith Jackson
A sports fanatic and strategic wordsmith, Faith has been writing sports and gaming content for over 5+ years. Whether she is watching it, debating it, or writing it, it's safe to assume sport consumes the majority of her life - she is the ultimate student of sports, religiously following most professional league matches, with her preferences being the Premier League or FA Cup.
William Hill last news