William Hill Review

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Faith Jackson
Tested by Faith JacksonLast Update: 17 May 2024
Nayden Panayotov
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William Hill Review

Of all bookmakers in the United Kingdom, nothing can be compared to William Hill. Hailed as one of the most popular bookmakers in the area, they have been in the casino industry since 1934. Last 2001, they introduced William Hill Online Casino. Since then, they haven’t looked back.


Registration at William Hill

Before you can utilize any functionality on the website, it’s crucial for you to sign up first. Here’s how:

how to register at William hill - steps
  1. Step 1: Go to www.williamhill.com.
  2. Step 2: On the homepage, click the Join button at the upper right corner of the screen.
  3. Step 3: After clicking the button, a pop-up Create an account box will appear. You will be required to fill out the registration form with your personal information.
  4. Step 4: Then, read the Terms and Conditions, Age Verification Policy, and the Privacy Policy of the website.
  5. Step 5: After reading, click Agree and Join.

William Hill Registration

How to activate your account? How to verify it?

Your account will activate 72 hours after your first deposit. Furthermore, you can verify your account as soon as you’ve created it. After creating an account, you will receive an email notification from William Hill. In this email, you will be given a verification link on which you can click to be redirected to the account verification page. The verification steps will require the submission of the following requirements:

  • Signed credit agreement
  • National ID, driving license, passport, and other valid identification cards
  • Utility bill which is less than half year
  • Bank statement

After completing the verification steps, you can have your account verified after a few days.

How to restore your password?

In case you unexpectedly lost or forgot your William Hill login details such as password, you may visit this page. In this page, you will be asked to enter the email address that you used when you created your account. After, you will be given a temporary password to use. This will be sent to your email account.

You may also be given a password restoration link where you can reset your password.


William Hill Reviewed by Independent Betting Experts

Elizabeth Murigi
Elizabeth Murigi
Rating:

Excellent sports coverage and super fast payouts

William Hill is one of the most reputable and trusted brands in the sports betting scene. I had a pleasant experience testing the website, and I highly recommend the bookie to all serious punters. ...read more

William Hill is one of the most reputable and trusted brands in the sports betting scene. I had a pleasant experience testing the website, and I highly recommend the bookie to all serious punters.

Design: The first thing I liked about the site was the simple layout and cool dark blue, white, and black theme. I was also impressed by the huge variety of sports markets on offer, strong odds, and multiple promos.

Promos: The bookie has a lucrative free bet offer for all new customers. I found the terms of this promo very friendly and attainable. Other promos on the site include the best odds guaranteed on UK horse races, daily sports giveaways, Acca Freedom, and free prediction games.

Betting: William Hill offers very competitive odds on football, and their maximum payout for the sport is very high compared to other bookies. The site also has a lot to offer to greyhound and horse racing enthusiasts, with up to 200 races daily. Live stream, bet builder, and full/partial cash out are available.

Payment: I had no problem depositing funds to my William Hill account. The site supports multiple currencies and banking methods. My withdrawal request was processed quickly, and I received my winnings on the same day.

Mobile: The bookie has a brilliant app that you can download to your iOS or Android device. In addition, there is a very well-optimised mobile site version.

Support: The quality of customer support offered by William Hill is top-notch. You can reach out through email, live chat, or toll-free telephone line.

👉 Rating: I give William Hill a 5-star rating for its excellent sports coverage, high winning limits, and fast payouts.

Test: 19-11-2022 - 21-11-2022
Bob Cohen
Bob Cohen
Rating:

Plenty of strengths but the odds are not one of them

I had a great time betting at William Hill, which is among the most trusted and reputable names in the business. I thought they were particularly strong when it came to horse racing, offering global coverage with the vast majority of races available to watch live too. ...read more

I had a great time betting at William Hill, which is among the most trusted and reputable names in the business. I thought they were particularly strong when it came to horse racing, offering global coverage with the vast majority of races available to watch live too.

Throw in some special bet options, a naps table, tote facilities and frequent extra-paid places, and this is an excellent place for any horse racing fan like me to come to.

William Hill does a great job with other sports, too, though, covering a large list of sporting fixtures both pre-match and in-play. Additional markets are usually aplenty, too, and they have made a real effort to take bet requests from customers.

Requests from other customers are visible in the #YourOdds section, and these are regularly bets you will struggle to find elsewhere.

Really, William Hill has almost everything I could ask for as a customer. It has good promotions, customer-friendly payment policies and an excellent support team.

The only disappointment is that the odds you will find here are rarely among the best, as William Hill tend to take a larger margin than most. This is something that can be mitigated by the ‘bet boost’ function, if available, but this is not always the case.

👉 Overall Rating: 4.5/5.

Test: 24-10-2022 - 25-10-2022
Thadeus Geodfrey
Thadeus Geodfrey
Rating:

The Bookie with The Greatest Horse Racing Markets

I have played with William Hill, and I can honestly say that the site deserves your time and money. To be precise, I recommend William Hill because it offers some of the highest betting odds on the market. Whether you want high odds for pre-match or live bets, you will get them here. Additionally, the bookie stands out with impressive sports bonuses. ...read more

I have played with William Hill, and I can honestly say that the site deserves your time and money. To be precise, I recommend William Hill because it offers some of the highest betting odds on the market. Whether you want high odds for pre-match or live bets, you will get them here. Additionally, the bookie stands out with impressive sports bonuses.

After joining William Hill, my betting bankroll was boosted with a hefty sign-up bonus. Plus, I received other regular sports promos like odd boosts, free bets, cashback bonuses, and much more.

William Hill is the only place where you will play all popular sports in the world of sports. As a player here, I enjoyed betting on Boxing, Basketball, Darts, Football, and Golf. Still, I enjoyed some of the highest odds on the market.

Depositing and withdrawing money at William Hill is hassle-free. Before placing my first bet, I made instant deposits via various payment methods. And when I won, I was paid within 24 hours.

I played through William Hill’s Android and iOS apps, and they worked smoothly. I experienced no issues with the operator's mobile services. I was even able to watch horse racing live on my smartphone.

William Hill has friendly and helpful support agents. They answered my question without issues. The process itself is a bit slow, as it requires my personal details each time I start a chat.

👉William Hill is a world-class bookie and deserves a 5-star rating.

Test: 01-09-2022 - 05-09-2022

Website review – Design and navigation

William Hill landing page

William Hill’s website looks neat and organised with its dark blue colour scheme. Its deep coloured theme gives a relaxing nighttime ambience to the look of the site. Also, William Hill features an amazing navigation system in its sportsbook. With the updated version of the website, the interface of the platform has become modern and responsive. To conclude, the design and layout of this website are user-friendly and intuitive.


Sports Betting

When it comes to sports betting, William Hill reigns. This betting company just has an extensive betting market. Their markets include horse and greyhound racing, tennis, boxing, football, baseball, cycling, and many other sports events.

Sports betting at WH

In football, William Hill covers almost 60,000 matches annually. At the top of that, William Hill offers reasonable odds due to the fact that they stand out at selections and value. Every now and then, they enhance their product range and operate roughly 5.4% margin specifically on soccer bets.


Welcome offer – bet £10 get £30 (2 x £15) in free bets (bonus code P30)

Sports
welcome bonus of William Hill

Unlike other bookmakers out there, William Hill promotions come in numbers. As soon as you create an account, you can start betting at £10 and earn £30 without paying anything. You can enjoy this promotion once you utilise the special promo code which is P30.

If you’re wondering how you can get this bonus, read these terms and conditions:

  • A minimum of £10 stake at your firs bet is necessary.
  • It is only applicable on selections which have a cumulative odd larger than 1.5.
  • You must place a Winning Bet or an Each Way Bet. Take note, that for Each Way Bets only the winning part will count.
  • You can only claim the free bet right after placing a qualifying bet.
  • Only customers from Ireland and UK are qualified for this promotion.

Get £30 bonus

18+ T&C apply | begambleaware.org | Play Responsibly.

William Hill Comparison Table

1xBet
Betano
Stake
Pin-up
Bet365
MELbet
More Bookmakers
Welcome Bonus
£30
Bonus Percentage
-
Turnover
-
Minimum Deposit
£10
Apps
Cashout
Live Betting
Live Streaming
Rating
4.9
Visit William Hill
18+. Play Safe. From 00:01 on 18.10.2022. £30 bonus. New customers using Promo Code R30 only. Minimum £10 stake on odds of 1/2 (1.5) or greater on sportsbook (excluding Virtual markets). Further terms apply. #ad T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
Welcome Bonus
Bookie of the month
€200
Bonus Percentage
100%
Turnover
x5
Minimum Deposit
-
Apps
Cashout
Live Betting
Live Streaming
Rating
5.0
Link to 1xBet
18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
Welcome Bonus
€80 + €20 FB
Bonus Percentage
100%
Turnover
5x
Minimum Deposit
€10
Apps
Cashout
Live Betting
Live Streaming
Rating
5.0
Visit Betano
18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly
Welcome Bonus
$1,000
Bonus Percentage
200%
Turnover
40x
Minimum Deposit
$100
Apps
-
Cashout
Live Betting
Live Streaming
Rating
5.0
Visit Stake
18+ T&C apply | begambleaware.org | gamstop.co.uk | Play Responsibly


Live betting (In-Play)

Players can also enjoy in-play betting on this website. It boasts its remarkable live football matches. Gone are the days that you needed to suffer from too many troubles in waging. In William Hill, the process is done quickly.

In-Play betting

Live streaming – is it available?

William Hill offers live streaming for free. This is exclusive during sports matches on tennis, basketball, cricket, and football.

To access the website’s live streaming services, you must, of course, log in with your account. After logging in, just go to the website’s live streaming tab and choose an event to stream live.


Horse Racing and Greyhounds Betting

Compared to other bookmakers, William Hill gained greater edge and coverage in terms of horse racing. Its webpage shows plenty of tabs which provide information regarding certain runners, allowing you to make an informed decision with your bet. Additionally, William Hill also offers tricasts, tote bets, and forecasts, especially for UK and Irish meetings.

Similarly, it also provides daily updates on Greyhound races from the UK, Australia, US, and Ireland. This section is relatively the same as the horse racing.


Cash Out Feature

The Cash out option is available for customers of William Hill. This is a piece of good news for any of them because that function gives them the opportunity to control their bets. With the cash out option, you can minimise losses or get an instant profit, depending on the development of the game. When the cash-out is available, there will be a special button on your placed bet.


William Hill Casino

William Hill casino

William Hill does not only provide sports betting. It also operates lots of online casino games such as poker, baccarat, blackjack, craps, and other types of activities in the casino. Although it primarily accommodates UK players, William Hill can cater just about everybody from different parts of the world. Its wide selection of games is operating on the Microgaming, IGT, Playtech, WMS, NextGen, and Evolution Gaming.

Even though William Hill’s design might look a little bit intimidating at first, this is far from the truth. Once you spend some time on the website, you will find out that navigating around is a walk in the park because everything is super easy to reach.

Similar to other top online casinos, the most important sections are put right on top of the page. This allows you to quickly go in each of them without having to search for them constantly. Currently, you can check the following sections:

  • Betting (this is the sportsbook)
  • Vegas
  • Live Casino
  • Casino
  • Games
  • Scratchcards
  • Bingo
  • Poker
  • Macau

Make sure you take a careful look at everything before you decide what you are going to play on. It goes without saying, each section is unique, so regardless of your choice, you won’t be disappointed.

Finally, before we move you, you might be wondering how to find more information about this casino. To do that, simply move all the way to the bottom of the webpage because this is where this information is placed. Feel free also to check the Terms and Conditions again because they are essential.


Casino Welcome Offer

William Hill Casino Welcome Offer

In addition to the high-quality casino products, William Hill is also notorious for having one of the most lucrative offers on the market. The William Hill casino new customer offer is the ideal chance for everyone who hasn’t played here before to start doing it. By taking advantage of just one of the amazing William Hill casino promotions, you will be rewarded with a 100% matching bonus on your first deposit that can go up to £300.

So, if you want to deposit, let’s say £50, you will receive £100 in total thanks to this promo. This means that you will have twice the money to play with and twice the chance of winning. Having said that, before you opt-in for this promo, here are some of the important T&C you need to be aware of:

Bonus Terms:

Get this bonus


William Hill Casino Reviewed by Experts

Taiwo Adeleke
Taiwo Adeleke
Rating:

One of the best brands in the iGaming industry with a solid reputation

William Hill is undeniably one of the best among the hundreds of online casinos I have come across over the years. This is only natural as the brand is one of the oldest in the gambling industry, with over 80 years of history. ...read more

William Hill is undeniably one of the best among the hundreds of online casinos I have come across over the years. This is only natural as the brand is one of the oldest in the gambling industry, with over 80 years of history.

Although the brand is more famous for its sportsbook, its casino section is by no means inferior. One of the first things that struck me about William Hill Casino is that it offers bingo and poker products alongside a massive game collection. My favourite feature is the details section on each game, which reveals vital information about a game, including RTP, game features, rules, etc.

William Hill also ticks all the right boxes for a top-tier online casino. I found a user-friendly layout, excellent customer support service, a great app for Android and iOS devices, a decent range of promotions, several secure and convenient payment methods, and much more.

Another thing I love about William Hill is that I don't have to worry about the platform's trustworthiness. The brand is licensed and regulated in multiple jurisdictions, and the games are well-tested. In fact, it is no exaggeration to say that it is one of the most reliable brands out there.

On the flip side, the casino could improve on a few aspects, like the game collection and bonus offers. While for sports enthusiasts, William Hills has one of the biggest sportsbooks on the net, the casino games might be more.

👉 Overall Rating: 4.5/5

Test: 24-10-2022 - 26-12-2022
Emmanuella Oluwafemi
Emmanuella Oluwafemi
Rating:

A unique VIP club section setup

One of my favourite areas of William Hill is its Vip club. The casino adopts a multi-layered VIP system where a player rises through the ranks to get more promotions and special treatment. I'm yet to climb up the ladder, but I found perks like a personal manager and invites to special events and tournaments to be attractive perks. ...read more

One of my favourite areas of William Hill is its Vip club. The casino adopts a multi-layered VIP system where a player rises through the ranks to get more promotions and special treatment. I'm yet to climb up the ladder, but I found perks like a personal manager and invites to special events and tournaments to be attractive perks.

William Hill casino features a blue-themed interface with a well-arranged games section at the top. I'd say it was pleasing to find my favourite slot games from both Blueprint and Playtech. However, the casino had a limited selection of about 250 games which is a little disappointing.

On the bright side, the operators offer some live casino games. There are fun variations of roulette, blackjack, and monopoly games in the live dealer sections. William Hill also did a great job by including an information icon where you can spot details like the availability of side bets.

William Hill offers an attractive welcome bonus. I was not pleased, however, when I found out that bonuses are available only to mobile users. The wagering requirements for bonuses were also on the high side.

👉 I had a pretty fair experience playing in this casino and would rate it a 4.4/5

Test: 14-10-2022 - 16-10-2022

Live Casino with Real Dealers

William Hill live casino

Although the regular Casino section is pretty good, some people just want to experience something different. If you are one of those people that want to play alongside other people, the William Hill Live Casino is definitely the place for you. Here, you can find over 19 different live games, each of which is unique in many ways.

In addition to the high-quality games themselves, punters will also play alongside some of the best live dealers on the planet. They are always ready to help if you need anything and bring a very positive vibe, allowing you to enjoy your favorite games even more.

To have an even better time here, William Hill has many promos that you can try out. Simply click on “Love Casino Promotions” and browse through each of them. There are also various guides, FAQs, and high-quality customer support, which can be useful in many tricky situations.

Thanks to the latest casino software advancements, William Hill is able to provide its clients with the following live games:

  • Roulette
  • Blackjack
  • Game Shows (Dream Catcher, Monopoly, etc.)
  • Baccarat and Sic Bo
  • Poker

Each of these games consists of multiple variants. Despite the fact that each section is pretty similar to the other rest, there is some kind of a unique element that makes it just a little bit more special.

Live Casino Signup Promo

William Hill Live Casino Offer

William Hill has been one of the benchmarks when it comes to online gambling. Regardless if you’re into sports or the casino, this is the place to be. In addition to all the cool spectrum of games you can choose from, there is also a special William Hill Live casino sign up offer that you don’t want to miss.

If you’ve never played in this online casino before, this is the best time to start. Wager £10 and you will stake will be 100% matched. This means you will get an additional £10 to play in the superb live casino. Remember that you have to roll over the promo funds 30 times.

Grab This Bonus


Poker at William Hill

The poker in this online casino is connected to the network of iPoker. Hence, you can just expect that there would be a massive amount of traffic. On the other hand, for the new customers, with only a minimum of £10 deposit/transfer, they can get a bonus of £100 apart from them being given access to a wide range of poker games, casino games, and sports tournaments. For those who are not that familiar with playing poker and the rules of the game, they can seek help from William Hill’s dedicated Poker Coach. While playing poker, the members of the Players Club can also win Club points and WHPoints that can be redeemed for different gifts.


Betting on virtual sports

For sports fans, William Hill is giving them a wide range of virtual sports that they can bet on including Futsal, Boxing, Baseball, Basketball, Volleyball, Pool, and Horse Racing. Apart from having a vast selection of matches, they also offer a massive range of bets on these matches. The only thing that they need to do is to select their sports market on their device.


Deposit and Withdrawal methods (and their limits)

William Hill offers a lot of deposit options to their customers, and that includes Visa Debit, Neteller, Visa, Maestro, Paysafecard, MasterCard, Diners Club, ecoPayz, Skrill and EntroPay Card. Customers can also make a deposit through a bank transfer.

Although you can often deposit and withdraw from your account for free, the minimum and maximum limit differ depending on your chosen method. Nevertheless, this online casino makes use of advanced encryption technology to ensure safe and secure transactions. You can make a withdrawal from William Hill’s mobile site or desktop site. Typically, the processing time may take as little as 24 hours or as long as 28 working days. Extra processing time is also needed for cash directs amounting to more than £500. Moreover, although there are many withdrawal options for you, it is suggested for you to use the same method that you had used when you deposited into your account.

Payment MethodDeposit MinimumDeposit MaximumTime for DepositMinimum WithdrawalWithdrawal MaximumTime for Withdrawal
Visa LogoVisa£5£99,000Instant£5£33,000up to 4 hours
MasterCard LogoMasterCard£5£99,000Instant£5£33,0001 to 3 days
Maestro LogoMaestro£5£99,000Instant£5£33,0001 to 3 days
Postepay LogoPostepay£5£99,000Instant£5£99,0001 to 3 days
Diners Club LogoDiners Club£5£99,000Instant£5£99,0001 to 3 days
WilliamHill CashDirect LogoWilliamHill CashDirect£10£5,000Instant£10£9,900Instant
Paysafe Card LogoPaysafe Card£10£200Instant
PayPal LogoPayPal£10£5,500Instant£10£5,500Same day
Skrill LogoSkrill£10£80,000Instant£5£80,000Same day
Neteller LogoNeteller£10£25,000Instant£5£25,000Same day
EcoPayz LogoEcoPayz£10£8,400Instant£5£300,000Same day
ApplePay LogoApplePay£5£99,000Instant
Fast Bank Transfer LogoFast Bank Transfer£10£10,000Instant
Bank Wire Transfer LogoBank Wire Transfer£25£100,0003 to 5 days
TrueLayer LogoTrueLayer£5£99,000Instant£5£33,000Same day

Mobile version and apps

william hill mobile app
It’s truly great to know that there is a mobile version of William Hill that is available for free. In the William Hill mobile app, players can play a wide variety of casino games.

However, they are more advantageous for iPhone users as each game category has an app, which means you need to download every game that you would like to play. Another disadvantage of this app is that poker is not available mobile. Nevertheless, all the other games can be played on smartphones.

William Hill Mobile app is available for both Android and iOS devices. Also, there is a special mobile version of the website which doesn’t require a download.


Affiliate program

The affiliate program of William Hill offers a myriad of products including sports, poker, casino, and bingo. These are all available in more than 20 languages. They also have professional account managers to help you out in attaining success in this industry. Apart from that, they also offer multiple payment options and innovative tools to their affiliate partners. By joining their affiliate program, you will get 30% of all the wagers placed by your referrals, may it be in sports, bingo, casino, and poker.


Customer service

Apart from the Poker Coach mentioned above, many love the fact that the customer support team of William Hill is available 24/7. The support team answers queries and concerns fast through live chat. Apart from that, they also have a helpline that is available in 5 languages. Additionally, their FAQ page answers most of the common questions that casino players have. To sum up, William Hill’s customer service is convenient.


Contacts


Rating and final verdict

97%
90
Promotion Package
90
Usability & Graphics
95
Odds
95
Odds Live
80
Cashout
82
Mobile Version
83
Support

All in all, William Hill deserves an 8.5 / 10 rating for the reason that they have a myriad of good offerings to their customers. Also, with their huge selection of games, they cater the needs, wants, and moods of different players, including those who are into sports betting. Lastly, William Hill offers great customer service and lots of payment options to their customers.

Join William Hill

Useful Will Hill Articles

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Support 1/5
Bonuses 1/5
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Casino 1/5
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4 reviews
User rating:
4/5
  1. Carter Smith
    This bookie is good for eSports and horses but it doesn\'t stand out with its football markets.