How to Claim Free Bets on William Hill – Top Strategies Explained


Introduction to William Hill

Free bets pic

If you haven’t heard of this UK bookie, then you might not be old enough to be reading reviews about online bookies or gambling promotions! It’s one of the most popular and well-known bookmakers, both online and offline. This brand has been one of the leaders in the gambling industry for decades.

This bookie’s popularity should come as no surprise. After all, it was William Hill that first broke into the US betting markets, for instance, and it was quite the achievement at the time. The site covers upwards of 60,000 football games a year and boasts over 3 million members. William Hill is, without a doubt, one of the most well-known and trusted brands in online sports betting. Many a punter will attest to its quality, security and the sheer variety of betting markets.

It’s not without its flaws, but with that said, it still stands head and shoulders above many of its competitors. If you want to know why you should choose William Hill, for free bets or other reasons, just read the player reviews. Punters rarely find fault with this operator, and we’re not surprised by that at all. You can also read our full William Hill review for more details.

William Hill Welcome Offer 2 x £/$/€15 Free Bets

Sports welcome bonus of William Hill
New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

The brand is known to offer free bets to its punters, especially to new members. It’s a great way to make a few wagers and get to learn how the site works, without having to spend too much. The P30 Promo Welcome Offer rewards bettors who are joining the bookmaker’s website for the first time. By signing up and depositing a mere £/$/€10, punters can earn 2 x £/$/€15 free bets.

There are, of course, a few restrictions that apply. Some payment methods don’t count towards this promotion, though, and it’s limited to certain countries. We’ll cover the fine print in more detail under the T&C’s.

It might not be the most generous of welcome offers, but it does take a bit of the risk out of the equation. It’s especially useful for new players.

As we’ve mentioned previously, new bettors might find themselves overwhelmed by the sheer vastness of William Hill’s betting markets. It certainly pushes a lot of information at its members, and beginners might feel a little lost in the beginning. With these free bets, new punters can experiment a few before making any serious commitments.

Claim your Free Bet

New customers using Promo Code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.

How to Claim Your Free Bets

It’s relatively easy to claim your free bets To make things easier, we’ve broken the process down into smaller steps below. We’ve also included notes on registering and verifying your identity. These are all important steps if you want to be able to take full advantage of the bookie’s features, such as being able to make withdrawals.

  1. Step 1: Go to the William Hill website and select the Join button in the upper-right corner
  2. Step 2: Complete the registration form. Remember to fill in all of the details accurately, as you will need to verify your identity later. You’ll need to provide your name, DOB, email, and full address. Think of a Username and Password and then choose a currency and set a limit to your deposits if you’d like.
  3. Step 3: Remember to fill in the P30 promotional code so that you can get your welcome bonus.
  4. Step 4: Select continue to create your account. You’ll also get a welcome message in your email inbox.
  5. Step 5: Now that you’ve created your account, you’ll need to make a deposit. Log in and choose your preferred deposit method.
  6. Step 6: Make a deposit. Remember, it must be at least £/$/€10 to qualify for the offer.
  7. Step 7: Visit the sportsbook and make a wager of £/$/€10 or more.
  8. Step 8: Settle the bet. Once you’ve settled your wager, the free bets will automatically appear in your account.

Again, there are a few T&C’s that apply. For example, not all wagers will qualify for the free bet offer. Let’s look at the terms and conditions that apply to this promotion plus the pitfalls to avoid.

Terms and Conditions of the Free Bets

As with any welcome offer, you should take note of the terms and conditions that come with the free bets. Most of these terms and conditions also apply to other free bet offers and general promotions available on William Hill.

To make it easier to understand, we’ve listed the essential terms with a brief explanation of each.

Player and Country Restrictions
Qualifying Bet Conditions
Payment Restrictions
Time Limitations
General Applicable Terms

Advantages and Disadvantages of the Free Bets

Here is what makes the signup free bets at William Hill so special to punters. Take a look with the lists of pros & cons and make up your mind whether you want to claim a free bet at Will Hill or not.

  • Pros
  • Relatively easy to claim
  • New members receive 2 x £/$/€15 free bets to use as they please
  • Offers an opportunity to test out the bookie without committing a large among of money
  • No Wagering restrictions
  • Cons
  • New customers only
  • Restricted to certain countries
  • Not all payment methods qualify
  • Must be wagered within 30 days

Other William Hill Free Bets and Promotions

Sports and casino fans can expect multiple offers to be available in the sportsbook almost all of the time. This bookie certainly doesn’t skimp on providing punters with great William Hill bonuses, rewards, insurances, guarantees and free bets.

What we enjoy about the offers from William Hill are the terms and conditions. Many new bookmakers forget that we punters are only regular folk, and, as a result, the T&C’s are an absolute nightmare to work through. With William Hill’s terms, however, even hobby-punters should be able to grasp the rules and start enjoying the many available promotions.

Here’s a quick overview of some of the promotions available at the time of writing:

Cricket and Tennis: Get 10% of In-Play Losses Back as Free Bets

If you enjoy making in-game bets while watching cricket or tennis, these offers will suit you well. Every week you’ll receive 10% of your live bet losses back in free bets, up to a maximum of £/$/€100. These bets are only valid for four days, and there are a few T&Cs. That said, it’s a great way to help cover your losses for any given week, and maybe even turn a profit.

UK and Irish Horse and Greyhound Racing: Best Odds Guaranteed

Like many popular bookies, William Hill offers Best Odds Guaranteed on horse racing. It also provides the same on Greyhound racing.

Horse Racing: £/$/€10 Cash Back if Your Horse Places Second

If you place a wager on a horse and it finishes second instead of first, you can get a £/$/€10 cashback bonus. There are quite a few terms and conditions that apply to this offer, but they’re all relatively standard. It’s a great way to get a little insurance on your first wager on a race.

Using Your Free Bets Effectively

Finally, we have come to analyse the most crucial part – making the most of your promo offer. Now that you have your free bets, how do you use them effectively? Many punters don’t think about how they can capitalise on these bets, and simply place more wagers while hoping for the best. This isn’t necessarily wrong; you’re free to use your bets in any way you like. However, there are a few things you can do to get more out of the free bet than just a random wager.

William Hill doesn’t have many restrictions on the wagers. You can place your bet on any of a vast amount of betting markets.

Long Shots and Matched Betting

A popular use for a free bet is using it on a long-odds outsider. It might seem like a strange thought at first, but, logically, you’re betting with the bookie’s money and not your own. By gambling on a long shot with your free bet, you’re not losing anything if the bet falls through. If it wins, however, you stand to make a pretty penny.

You can take this strategy one step further and use a matched betting strategy. By using your free bet to place a back bet while you place a lay bet at an exchange, you can further increase your chances of winning. We’re not saying that you’re guaranteed a profit, of course. Betting is still gambling, and there’s always risk involved in games of chance.

Using Your Own Strategy

If you already have a strategy, then you might want to use your free bet as part of that. No rule says you can’t use a free bet to place a wager you would’ve placed regardless. Perhaps you have a good lead on a game, or you’ve been using a strategy that would benefit from a free bet.

Try to make an informed decision, though. Using a free bet is a great way to earn a little extra without risking your own bank.

Pros & Cons of this Bookies

Now that we’re done singing this bookie’s praises, it’s time to explore the benefits and downsides to joining this operator. Let’s see whether the advantages outweigh the disadvantages.

  • Pros
  • One of the biggest and most popular bookies in the world
  • A vast range of betting markets
  • Customer support is available 24/7
  • Wide range of deposit and withdrawal methods
  • Outstanding coverage of football and horse racing markets
  • Great live streaming and in-game wagering features
  • Cons
  • There could be more bonus code offers for existing punters
  • The home page presents a vast amount of information that may be overwhelming
  • Odds don’t always compare favourably with competitors
  • May limit your account if it suspects sharp bettor behaviour


William Hill is one of the best online bookies for many different reasons. It has a wide range of betting markets and has consistently integrated new features and technologies into its system. It’s licensed, features top-notch security software, and has excellent customer service. There just aren’t many negative things you can say about this bookie.

Apart from its many great features, William Hill also has excellent promotions. Punters can find offers for almost anything, from cashback rewards to sports-specific promotions. Best of all, it welcomes new players with free bets. Best of all, the terms and conditions are exceptionally user-friendly, which is where many new bookies can fall disappointingly flat.

To sum up, you now know how to claim your free bets from William Hill and how to use them. Remember to have fun and gamble responsibly!

Visit William Hill

Javia Alex
Javia Alex is an expert-level Copywriter/Editor with a wealth of experience in the iGaming scene. A self-described player advocate, Javia’s player-first mindset, “tell it like it is”, has earned her an oft-cited voice across gambling circles. She frequently works late nights and long hours, fact-checking reviews and pages for accuracy.